past, present & predictions: content marketing from 2017 to 2018
TRANSCRIPT
Past, Present, and Predictions:Content Marketing from 2017 to 2018
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Housekeeping
Today’s Speakers
Uberflip
Randy FrischCMO & Co-
Founder
Marketo
Ellen GomesSr. Content
Marketing
Manager
BlueJeans
Network
Jade HillContent Marketing
Manager
Past, Present & Predictions:
Content Marketing
Randy FrischCMO & Co-Founder at Uberflip
Randy Jenny
Orange is the New Black
The Standups
Sarah Silverman
What the Health
Riverdale
‘The Breakfast Club’ Genre
Documentaries
Grease and any Musical
Bloodline
House of Cards
Stranger Things
Anything Marvel
Breaking Bad
Homeland
24
Black Mirror
Anything with"The Rock"
What does this mean for
marketers?
What does this mean for
marketers?
of North American B2B marketers
indicate they will increase their
content spending through 201739% — 2017 Benchmarks, Budgets, and Trends—North America, 2017 Content Marketing Institute
6.8 BUYERS WEIGHING IN → ABM is on the rise
What does this mean for
marketers?
— Gartner (CEB)
What does this mean for
marketers?
more sales opportunities
when leads are nurtured with
personalized content 20% - Demand Gen Report
Strategic SamDemand Jen
Marketing Mary
CONTENTEXPERIENCE
Uberflip Personas
Source: Marketo’s “State Of Engagement” Report
Trendspotting in MarTech
Examining Gartner’s Hype Cycles for
Digital Marketing
Hype Cycle for “Digital Marketing”: 2016
MACHINE LEARNING
Digital marketing Hubs
Content Marketing
AI
ABM
Digital marketing Hubs
Content Marketing
Hype Cycle for “Digital Marketing”: 2017
Trendspotting in MarTech
What’s Trending: Per Google
What’s Trending: Per Google
What’s Trending: Per Google
hub.uberflip.com
hub.uberflip.com
ABOUT
UBERFLIP
Uberflip is a cloud-basedplatform that empowers B2B marketers to create personalized content experiences at scale.
What’s Next?
Panel Discussion on Content Marketing from 2017 to 2018, and Beyond
Today’s Speakers
Uberflip
Randy FrischCMO & Co-
Founder
Marketo
Ellen GomesSr. Content
Marketing
Manager
BlueJeans
Network
Jade HillContent Marketing
Manager
What are your content marketing predictions for 2018?
What 2017 trends/predictions held up? What in content marketing is working for you right now?
How will the content marketing tech landscape change from 2017 to 2018?
Any predictions for content marketing beyond 2018?
Thank You