content marketing stats

Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)

Interesting content is a top 3 reason people follow brands on social media. (Content+)

Social media sites and blogs account for 23% of all time spent online.

(Content Marketing Institute)

Articles with images get 94% more views. !(Content+ 2013)

Companies with active blogs receive 97% more leads (Content+ 2013)

78% of CMOs think custom content is the future of marketing. !

(Hanley-Wood Business Media)

Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a

day acquired a customer through their blog. (HubSpot)

75% of users never scroll past the first page of search results. (Hubspot)

In 2014, 58% of businesses plan to increase their content marketing budget! !

(Content Marketing Institute)

66% of the most effective content marketers have a “documented content strategy” and 86% have a

dedicated person or team managing that strategy. (webdamsolutions.com)

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.

(Hubspot)

Content creation is ranked as the single most effective SEO technique. (Marketing Sherpa 2013)

Marketers, on average, spend over a quarter of their marketing budget on content marketing.!

(B2B Marketing Insider)

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