content marketing stats

Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)

http://www.inboundwriter.com/content-marketing/infographic-the-anatomy-of-content-marketing-2/

http://ervinandsmith.com/blog/

Interesting content is a top 3 reason people follow brands on social media. (Content+)

http://www.inboundwriter.com/content-marketing/infographic-the-anatomy-of-content-marketing-2/


Social media sites and blogs account for 23% of all time spent online.

(Content Marketing Institute)

http://blog.junta42.com/2012/02/best-content-marketing-infographics/


Articles with images get 94% more views. !(Content+ 2013)

http://www.slideshare.net/NewsCred/50-best-stats-presentation?ref=http://localvox.com/content-marketing-is-the-secret-to-local-marketing-success/


Companies with active blogs receive 97% more leads (Content+ 2013)



78% of CMOs think custom content is the future of marketing. !

(Hanley-Wood Business Media)

http://cdn2.content.compendiumblog.com/import_uploads/8574d69b-b83b-102a-92aa-669ad046edd4/cfb36615c266b9e40d9e1b1f0eb9e567/custom_solutions_brochure.pdf


Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a

day acquired a customer through their blog. (HubSpot)

http://www.hubspot.com/marketing-statistics


75% of users never scroll past the first page of search results. (Hubspot)

http://www.hubspot.com/?__hstc=20629287.a955a77b34217fb93c33af1f303dc8ea.1396233106812.1396981480420.1396983459836.28&__hssc=20629287.6.1396983459836&__hsfp=2152186677


In 2014, 58% of businesses plan to increase their content marketing budget! !

(Content Marketing Institute)

http://contentmarketinginstitute.com/2013/10/2014-b2b-content-marketing-research/


66% of the most effective content marketers have a “documented content strategy” and 86% have a

dedicated person or team managing that strategy. (webdamsolutions.com)

http://webdamsolutions.com


Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate.

(Hubspot)

http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf


Content creation is ranked as the single most effective SEO technique. (Marketing Sherpa 2013)



Marketers, on average, spend over a quarter of their marketing budget on content marketing.!

(B2B Marketing Insider)

http://www.b2bmarketinginsider.com/content-marketing/the-cost-of-bad-content


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