visual content marketing 2015 - stats you should know about
TRANSCRIPT
VISUAL CONTENTMARKETING
Stats You Should Know About
Video onFacebook's NewsFeed increased.
1 2 3 4
Most shared onFacebook brand
pages.
B2B buyers shareon social mediamore frequently.
VIDEO TWITTER PHOTOS INFOGRAPHICS
3.6 X150%
Tweet withimages & get
Retweets.
39%
87%
TWEET A D D A P H O T O U R L T O Y O U R
I T W I L L B O O S T R E T W E E T S B Y
35%
OverallImages& PHOTOS ARETHE MOSTIMPORTANTTACTIC INOPTIMIZINGSOCIAL MEDIAPOSTS.
In-Person Events
Webinar
0:04 / 0:45
Video
BloggingCase Studies
Visual Content is a key component in each of the top5 most effective B2B marketing tactics.
70%
of marketers plan to increase
their use of visual assets in 2015.
3Content formats that B2Bbuyers seek out to research apurchase decision:
Webinars
67%
Case Studies
73%
White Papers
78%
95% of B2B buyers agreed they prefer shorter content.
Interactive content formats suchas SlideShare increased inpopularity during 2014, up from 21% in 2013 to 28% in 2014.
VISUAL
CONTENT
MARKETING
IS A MUST IN YOUR
MARKETING
STRATEGY.
Source: http://blog.hubspot.com/marketing/visual-content-marketing-strategy
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