online marketing stats you need to know
TRANSCRIPT
ONLINE MARKETING AND COMMUNICATIONSTATISTICS YOU NEED TO KNOW
(C) 2013 HORIZON PEAK CONSULTING
THE INTERNET IS THE NEWBUSINESS LANDSCAPE
If your business doesn’t have a strong web presence, you are missing out on quality leads AND sales.
Not sure about all that? The statistics in the following slides are going to blow your mind.
(C) 2013 HORIZON PEAK CONSULTING
THE INTERNET KEEPS YOU IN TOUCH WITH YOUR CUSTOMERSSTAT
TRANSLATION
SOURCE
Stay in touch with your customers, nurture the relationships, and they’ll buy more from you, more often.
Unbounce
79% of marketing leads (potential customers) never convert into sales. Lack of lead nurturing is the common cause. Nurtured leads produce a 20% increase in sales opportunities and make 47% larger purchases.
(C) 2013 HORIZON PEAK CONSULTING
THE SHOPPING PATH STARTS ONLINESTAT
TRANSLATION
SOURCE
Without a web presence, many shoppers can’t find you.
Interconnected World: Shopping and Personal Finance and comScore Networks and TMP Directional Marketing
• 61% of global Internet users research products online• 44% of online shoppers begin by using a search engine• 69% of consumers are more likely to use a local business if it has
information available on a social media site
(C) 2013 HORIZON PEAK CONSULTING
WEBSITE
(C) 2013 HORIZON PEAK CONSULTING
YOUR WEBSITE IS YOUR BUSINESS’S FIRST IMPRESSIONSTAT
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SOURCE
Your website is an opportunity to showcase your business to customers. What impression are you leaving?
HubSpot
78% of Internet users conduct product research online
(C) 2013 HORIZON PEAK CONSULTING
THE DESIGN AND CONTENT OF YOUR SITE MATTERSTAT
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SOURCE
A poorly designed site may be unusable to your customers.
Forrester Research
49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content.
(C) 2013 HORIZON PEAK CONSULTING
YOUR SITE MUST BE MOBILE COMPATIBLE TO BE USABLESTAT
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SOURCE
If your website doesn’t render properly on a smartphone, you may be losing sales.
Google Mobile Movement Study
88% of customers who search for a type of local business on a mobile device call or go to that business within 24 hours.
(C) 2013 HORIZON PEAK CONSULTING
SOCIAL MEDIA
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SOCIAL MEDIA GENERATES QUALITY LEADSSTAT
TRANSLATION
SOURCE
Social media networks like Facebook generate quality leads for your business.
HubSpot
41% of B2B (business-to-business) companies and 67% of B2C (business-to-consumer) companies have acquired a customer through Facebook.
(C) 2013 HORIZON PEAK CONSULTING
SOCIAL MEDIA IS CRITICAL MARKETINGSTAT
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SOURCE
Social media networks like Facebook are becoming more and more important marketing tools.
HubSpot
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years
(C) 2013 HORIZON PEAK CONSULTING
SOCIAL PROOF
(C) 2013 HORIZON PEAK CONSULTING
SOCIAL PROOF: THE NEW PSYCHOLOGY OF BUYINGSTAT
TRANSLATION
SOURCE
Getting people to say good things about your company online is all the “proof” most buyers need to purchase from you.
Media Post
The average buyer consults 11 consumer reviews on the path to purchase.
(C) 2013 HORIZON PEAK CONSULTING
IMAGES DRIVE SALES
STAT
TRANSLATION
SOURCE
Using visual imagery strategically online drives purchasing.
MDG Advertising
67% of consumers say that the quality of a product image is very important in selecting and purchasing the product.
(C) 2013 HORIZON PEAK CONSULTING
BLOGS
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BLOGS INFLUENCE PURCHASES
STAT
TRANSLATION
SOURCE
Blogs are communication devices and a sales tools that your customers actually respond to.
HubSpot and ContentPLUS
Companies that blog get 55% more web traffic. A blog is 63% more likely to influence purchase decisions than a magazine.
(C) 2013 HORIZON PEAK CONSULTING
BLOGS IMPACT SEO
STAT
TRANSLATION
SOURCE
Blogs give your site more quality content for search engines to crawl.
ContentPLUS
Blogs give sites 434% more indexed pages and 97% more indexed links .
(C) 2013 HORIZON PEAK CONSULTING
BLOGS INCREASE ONLINE TRAFFIC
STAT
TRANSLATION
SOURCE
Blogs draw customers to your website.
HubSpot
Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog.
(C) 2013 HORIZON PEAK CONSULTING
BLOGGING FREQUENCY MATTERS
STAT
TRANSLATION
SOURCE
The more often you blog, the bigger results you’ll get.
HubSpot
Companies double their leads by increasing blogging from 3-5 times per month to 6-8 times per month.
(C) 2013 HORIZON PEAK CONSULTING
EMAIL MARKETING
(C) 2013 HORIZON PEAK CONSULTING
EMAIL MARKETING WORKS
STAT
TRANSLATION
SOURCE
Emailing your customers keeps you fresh in their minds, so they are more apt to purchase from you.
iContact
Consumers who receive email marketing spend 83% more when shopping, make orders 44% larger and order 28% more often.
(C) 2013 HORIZON PEAK CONSULTING
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