stats realtors need to know
DESCRIPTION
The clue to successful real estate marketing. - PowerPoint PPT PresentationTRANSCRIPT
11 Statistics Every REALTOR®
Needs To Know
On average, agents spend $100-$500 per month on online
advertising and $100-$500 per month on print advertising.
Placester, 2014
17% of agents employ a marketing assistant.
Placester, 2014
Agents lose 20% of their clients annually due to
attrition.
The most common reason is that the agent failed to
stay in touch.
OutboundEngine, 2014
It costs 6-7 times more to acquire a new customer
than retain an existing one.
Linkedin, 2013
82% of real estate sales are the results
of agent contacts through previous clients, referrals,
friends, family and personal contacts.
Brian Buffini, 2015
Email is 40x better at acquiring new customers than Facebook or Twitter.
McKinsey & Company, 2014
25% of Agents generate more than 50% of their business
from repeat clients.
Brian Buffini, 2015
42% of buyers were referred to their Realtor through
a friend, neighbor, or relative.
NAR, 2014
Over half of Gen Y & Gen X buyers used a mobile device
during their home search.
31% of Gen Y and 26% of Gen X found the home they ultimately purchased via a mobile device.
NAR, 2015
60% of buyers Googled their real estate agent.
Properties Online, Inc., 2014
77% of sellers expect a response from their
agent within 30 minutes.
Only 24% of agents meet their expectations.
Properties Online, Inc., 2014
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Sources:Images courtesy of bplanet at FreeDigitalPhotos.nethttps://placester.com/real-estate-marketing-academy/real-estate-advertising-budget/ http://www.outboundengine.com/blog/3-ways-to-fail-at-marketing-for-real-estate-agents-infographic/ https://www.linkedin.com/pulse/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-thttp://www.mckinsey.com/insights/marketing_sales/why_marketers_should_keep_sending_you_emailshttp://propertiesonline.com/Reports/annual-real-estate-trends-report.pdfhttp://www.realtor.org/topics/profile-of-home-buyers-and-sellershttp://issuu.com/plande/docs/bbrealestatereport_us_2014