“content marketing strategy without print? who are you kidding?”

Post on 17-Oct-2014

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Read my lips! Print is not dead! Imagine your business partners, clients and prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world. • A local historical society with a lifestyle magazine for teenagers. • A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all. • A real estate firm with a magazine that has become a brand of the year.

TRANSCRIPT

#cmworld

Content Marketing Strategy without Print?

Who Are You Kidding?

Nenad SenicDisput, Slovenia

@NenadSenic • #cmworld

#cmworld

#cmworld

#cmworld

#cmworld

2012 B2B Content Marketing Benchmarks, Budgets and Trends Research

#cmworld

2012 B2B Content Marketing Benchmarks, Budgets and Trends Research

#cmworld

CUSTOMER MAGAZINES ARE ALIVE

& THEY KICK SOME

SERIOUS A**

#cmworld

POWER OF PRINT

88% prefer to read magazines in print

57% consumers act positively as a result

Regular readers are 38% more likely to spend over $150 a week

on shopping

#cmworld

POWER OF PRINT

82% readers spent up to 45 minutes reading a customer

magazine

68% US consumers said customer magazines influence

their purchasing decisions

#cmworld

#cmworld

#cmworld

„DON‘T WASTE YOUR TIME AND

MONEY ON CUSTOMER

MAGAZINES!“ Sak van den Boom

#cmworld

#cmworld

#cmworld

#cmworld

#cmworld

#cmworld

#cmworld

#cmworld

So, does your content marketing strategy

miss a print publication?

#cmworld

NAJLEPŠA HVALA!

www.disput.si Twitter: @NenadSenic

LinkedIn: linkedin.com/nenadsenic Email: nenad@disput.si www.zemanta.com/blog/

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