content marketing – the rewards, the challenges

Content Marketing – the rewards, the challenges and the skeptics.

Agenda

• Start from Scratch (what are the goals?)• Pitching (the dog and pony show)• Gathering Resources (rounding up the right soldiers)• Staying Organized (a.k.a. staying sane)• Educating Everyone (the dog and pony show pt.2)• Selecting the Right Tools (choose your weapons

wisely)• Managing Expectations (including your own)• Glitches (technical, metaphysical, philosophical, etc.)• The Big Three (content + SEO + social = )• Measurement (is this thing on?)• Resources

Start from Scratch (what are the goals?)

Pitching(the dog and pony show)

Gathering Resources (rounding up the right soldiers)

Staying Organized (a.k.a. staying sane)

Educating Everyone(the dog and pony show pt.2)

Selecting the Right Tools (choose your weapons wisely)

Managing Expectations (including your own)

Glitches (technical, metaphysical,

philosophical, etc.)

The Big Three (content + SEO + social = )

Measurement (is this thing on?)

Resources• Techvibes (Canadian Technology News)• Search Engine Land• Search Engine Watch• Econsultancy• McKinsey & Co. – Topic: Digital

• LinkedIn Group: B2B Content Marketing• LinkedIn Group: Web Managers• LinkedIn Group: Content Marketing Group

• Training: W3Schools.com (Great code reference site)• Training: One Month Rails (Online)• Training: Ladies Learning Code (In-class)

The End

Liz Oke@lizokeca.linkedin.com/in/lizoke