content marketing with wordpress

Content Marketing with

@R8chel_Marie

Rachel Howe

WHAT WE’LL COVER

• Edit Flow• Grammerly• Yet Another Related Posts Plugin• Yoast SEO• Buzzsumo• Click to Tweet• SumoMe

Content Creation & Promotion

Creating Content

@R8chel_Marie

CONTENT CREATION IS MANDATORY

As a business today, you need to

create content consistently to

keep your brand top of mind and

establish yourself as an authority in

your industry.

MAKE CONTENT ENGAGING & ACTIONABLE

Don’t create content for the sake of creating content. Do your

research and make sure you have a

strategy in place.

CREATE CONTENT FOR EACH STAGE OF THE BUYING CYCLE

Make sure to create content for each stage of the buying cycle (not just buy!) and use a variety of ways

to promote.

PLACE OPT IN FORMS ON YOUR WEBSITE

Plugins like SumoMe and

Hellobar allow you to add a variety of opt-

ins on your site

SCHEDULE & COLLABORATE ON BLOG POSTS

Create content ahead of time

and schedule to post with plugins like Edit Flow and Oasis Workflow.

SCHEDULE & COLLABORATE ON BLOG POSTS

GRAMMARLY

Grammarly allows you to upload a file

and check for grammar errors

quickly.

YET ANOTHER RELATED POSTS PLUGIN (YARPP)

Showcase similar blog posts under

each piece of content with YARPP

YOAST SEO

Plugins like Yoast SEO is a great all-in-one tool to

help you with writing meta data & content, XML sitemaps, etc.

SEO ULTIMATE

SEO Ultimate is similar to the Yoast

SEO plugin. It allows control over meta

data, rich snippets, open graph, 404 monitoring, etc.

By SEO Design Solutions

SEO ULTIMATE

Open Graph Integrator

Content Marketing Tools

@R8chel_Marie

BUZZSUMO

Research what your market is talking

about, identify what content works best,

& find top influencers to share

your content.

BUZZSUMO

Filter by Date

Filter by Content Type

SUMOME

Use social sharing plugins like SumoMe

SUMOME

CLICK TO TWEET

Embed “click to tweet” into links on your content

for easy shareabilityBy TodayMade

CLICK TO TWEET

THANK YOU!

Download the presentation on Slideshare: www.slideshare.net/BiteSizedMedia

Twitter: @R8chel_MarieEmail: rachel@bite-sizedmedia.com

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