content to the rescue - garrett hampton
Post on 14-May-2015
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Today's skeptical travelers aren't swayed by traditional advertising. Inspire, engage and inform travelers through content marketing.
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Garrett@1859magazine.com | @BendHiker
Garrett Hampton
Devices scaled
proportionally deliver a
great visual experience
I Like coffee
I am drinking
#coffee
Here is a vintage
picture of me
drinking coffee
What is the
difference between a
latte and a
macchiato?
• Name
• Where are you from?
• What are you passionate about?
• You shared. You listened. You asked
questions.
Without great content
these platforms are nothing.
Content
• Imagery/video/copy
• Go-to resource
• Informative/educati
onal
Context
• Relevancy (local vs
global)
• Brand POV + CTA
• Timing (site, social,
newsletter, events)
You posted great content … now what?
Listen.
Respond.
Ask questions…
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