content, value and the sales process
Post on 07-Dec-2014
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C O N F I D E N T I A L • A P R I L 2 0 1 0
EVALUATING YOUR CONTENTSALES & MARKETING FOR SALES
1 2 3 4
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
2
ROI
MARKETING
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
3
Taking InventoryCONTENT
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
4
Analyze Content, Messaging for perceived value-adjust as needed
Look to Page View times, based on Content
Value for clues
Was there a problem with content, UI at
website?
Engagement &Content Analysis
Determine if Engagement correlates
to ConversionsENGAGE3
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
5
Analyze Content, Messaging for perceived value-adjust as needed
Look to Page View times, based on Content
Value for clues
Look to your Downloads & Captures if Content
based messaging
Engagement & Content Analysis Post Level
Low Page views indicate issues with
target audience
ENGAGE
3
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
6
Brand Monitoring
Community Profiles
Sales
User Social Profiles
Content
Engagement
LoyalistsHi
gh V
alue
Conversion of Social Campaigns are realized when User Experience is high
Brand obtains their “Voice” among Audience and content is accepted
Research begins the foundation of Why you should be in Social
Medi
um V
alue
Low
Valu
e
sales process value chain
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
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Demand GenerationESCALATING CONTENT VALUE
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
8
PAIN SOLUTIONCustomer Pains Clear Goals
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9
Demand GenerationESCALATING CONTENT VALUE
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
10
IT’S NOTABOUT MARKETING
IT’S ALLABOUT REVENUE
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
0%
7.500%
15.000%
22.500%
30.000%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0%
8%
15%
23%
30%
Correlation of Sales To Mentions
Category Title
Mentions % ChangeSales % Change
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Refine message, content and offer to test
audience
Trend indicates a correlation
PROPRIETARY & CONFIDENTIAL | 757.301.1814 | deanholmes.me
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THANK YOU{Honored}
• Tungle Me
• 757.301.1814
C O N F I D E N T I A L • A P R I L 2 0 1 0
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