contextual personalization

Don't Become

Brand Spam.

Fight Back

with Context!

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© 2014 Webtrends, Inc. 2

factsthe

© 2014 Webtrends, Inc. 3

Blimey!

facts

The average Brit has 260 emails unopened in their inbox

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of these emails are from brands

of Brits say brand spam drives them mad

facts

56% 84%

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Brilliant!

facts: get personal

The average Brit has 260 emails unopened in their inbox

81% of Brits respond positively when they receive personalized content from a brand

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of those who NEVER open emails say they would if the subject line was

personalized

of the people who SOMETIMES open brand emails say they would if it

was personalized

facts: get personal

60% 82%

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challengethe

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Personalization isn’t what it used to be

challenge

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challenge

Marketers are faced with the process of customer’s

“Self-selecting.”

Ignoring emails that they signed up for but are simply not

relevant at the time they are sent–personalized or not.

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solutionthe

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What IF brands could improve personalization by understanding the context of each customer’s visit?

solution

Because it’s all about relevancy,contextual relevancy

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At Webtrends, we call that...

contextual personalization!

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Wicked!

solution

So... what is contextual personalization?It’s the combination of historical and real-time data to come to

context-sensitive insights about customers.

Contextual

Time of day, current site activity,

weather, device

Personalization

Purchase history, personal

preferences, demographic (age, gender, etc)

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insight!personal + contextual =

Let’s see an example...

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solution: contextual personalization

Hello!

Meet Jill...She is a fashion-loving female

who has purchased items

from this retail site in the past.

Today she is visiting the site

from her mobile device,

looking at women’s shoes on

a rainy day in London, where

she lives.

© 2014 Webtrends, Inc. 16

solution: contextual personalization

Personal

Jill-27

London

Historical

Contextual

12:31 p.m.

Mobile

Shoes

Rain

© 2014 Webtrends, Inc. 17

solution: contextual personalization

Because we know from historical data

that Jill is a frequent shoe-shopper

and from real-time data that she is

browsing via mobile, from London,

on a rainy day, we can recommend a

deal on wellies – likely the item Jill was

looking for!

© 2014 Webtrends, Inc. 18

solution: contextual personalization

© 2014 Webtrends, Inc. 19

w e b t r e n d s

learn: download the whitepaper!

Want to learn more about

Contextual Personalization?

Download the whitepaper here

© 2014 Webtrends, Inc. 20

Contextual PersonalizationThe next frontier in customer engagement.John Fleming – Marketing Director, Webtrends EMEA & AsiaPac

Webtrends® Whitepaper © 2014 Webtrends, Inc. All Rights Reserved