copyright 2008, diana endicott – for limited distribution meat marketing diana endicott good...
Post on 17-Dec-2015
217 Views
Preview:
TRANSCRIPT
Copyright 2008, Diana Endicott – For Limited Distribution
Meat Marketing
Diana Endicott
Good Natured Family FarmsFounder and Director
SARE 20th Anniversary • March 25-27, 2008 • Kansa City, Mo
Copyright 2008, Diana Endicott – For Limited Distribution
Consider this:• 4 beef packers control 84% of the market• 4 pork packers control 66% of the pork
market• Top 4 poultry companies process 59% of
the broilers• Top 4 companies process 56% of the
turkey market
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
K.C.K.C.
• 95% Located in Kansas & Missouri
• Majority within 200 Mile Radius
• Within 7-hour drive
Copyright 2008, Diana Endicott – For Limited Distribution
USDA definition of
Natural:Minimally processed no artificial
ingredients or preservatives.The McKay Family
Mindenmines, MO
Copyright 2008, Diana Endicott – For Limited Distribution
Maddick FamilyLathrop, MO
Copyright 2008, Diana Endicott – For Limited Distribution
Frank ReeseGood Shepherd Turkey Ranch
Copyright 2008, Diana Endicott – For Limited Distribution
The Neuner FamilyOzark Mountain Coop
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
• Employ 10 people• Process 1.5 Million
Lbs of beef per year• Dry-Aging Reduces
Ecoli 0157:H7• Uniontown, KS.
Copyright 2008, Diana Endicott – For Limited Distribution
• First Multi-Species Processing Plant
• USDA Federal Inspected
Copyright 2008, Diana Endicott – For Limited Distribution
• Nebraska Turkey Growers Processing Plant
• 10,000 Bird Minimum• Sell Approximately
500 birds• Good Shepard
Turkey Ranch – Frank Reese coordinates area ranchers to raise turkeys
Copyright 2008, Diana Endicott – For Limited Distribution
• Ozark Mountain Pork Cooperative
• Own & Operate their own processing plant in Mountain View, Missouri
Copyright 2008, Diana Endicott – For Limited Distribution
• New-Grass Bison Coop• Krehbiels Processing
Plant in McPherson, KS• USDA Inspected• Sold Frozen In Stores
Copyright 2008, Diana Endicott – For Limited Distribution
Good Natured Family Farms Alliance
All NaturalBeef Coop
Heritage TurkeysGood ShepardTurkey Ranch
Free Range ChickenFulton Community &Campo Lindo Farms
Ozark MountainPork Cooperative
New GrassBison Coop
GNFFUniontown, KS
GNFFUniontown, KS
/Campo LindoLathrop, MO
OMPCMountain View, MO
/Meadow Brook
Farms
KrehbielsMcPherson, KS
NebraskaTurkey Growers
Gibbon, NE/
KrehbielsMcPherson, KS
Good Natured Family Farms Alliance
Copyright 2008, Diana Endicott – For Limited Distribution
Mad Cow Bird FluSalmonella
A California meat company on Sunday issued the largest beef recall in history, 143 million
pounds, some of which was used in school lunch programs, Department of Agriculture officials
announced.
Copyright 2008, Diana Endicott – For Limited Distribution
• USDA based ISO 9000 program
• Verify Label Special Claims
• Source Verification
Copyright 2008, Diana Endicott – For Limited Distribution
Ear Tag Number Package Identification
Copyright 2008, Diana Endicott – For Limited Distribution
source: Aninal Compassionate – Whole Foods.•No antibiotics — ever •No animal byproducts in feed •No gestation crates •Sows provided freedom of movement in farrowing (birthing) pens •Bedding required to satisfy natural rooting instincts
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
30%
70%
LoyalLoyal Non-LoyalNon-Loyal
% SalesContribution
% SalesContribution
% CustomerCount
% CustomerCount
% ProfitCount
% ProfitCount
75%
25%
90%
10%
Copyright 2008, Diana Endicott – For Limited Distribution
•Database mining
Copyright 2008, Diana Endicott – For Limited DistributionScale: 1 to 5; 5 Most Effective
4.034.03PreferredCustomerCard
PreferredCustomerCard In-Store Demos
& SamplingIn-Store Demos
& Sampling
4.024.02
Copyright 2008, Diana Endicott – For Limited Distribution
Promoting LocallyGrown
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Gary & Marilyn EdelmanGood Natured Family Farms
Beef Producers
Gary & Marilyn EdelmanGood Natured Family Farms
Beef Producers
Copyright 2008, Diana Endicott – For Limited DistributionThe Rice Family
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Hen House Markets’ Staff MembersParticipate in Walk
PresentingAwards
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Frank Marciniak
Café des Amis
Colby Garrelts
bluestemMark Juhnke
Grand St. CafeSean P. Price
Lidia’s Kansas City
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Copyright 2008, Diana Endicott – For Limited Distribution
Diana Endicott
Email: allnatural@ckt.net
Phone: (620)939-4933
1976 55th St.
Bronson, KS 66716
top related