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1Copyright © 2012 Mahindra & Mahindra Ltd. All rights reserved. 1
2
Deliver FarmTech Prosperity
We will deliver Farm Tech Prosperity through a
variety of existing and new agri initiatives to impact the
lives of farmers enabling them to RISE
FES: BHAG (Big Hairy Audacious Goal)
TFMB
Agri
Business
3
0
5
10
15
20
25
30
35
40
2015 2021
23
36
~ 8 %
Agri Business*
(Rs. Lakh Crore)
Industry and Opportunities
Source: Datamonitor Agricultural Products in India, BCG Report on Indian Agribusiness Industry
* Includes only food crops: Cereals, Pulses, Oilseeds, F&V, Sugar, Tea and Coffee
Opportunities
• Soil management
• Productivity improvement
• Water management
• Post harvest management
• Efficient supply chains
• Food processing
• Branded foods
• Export potential
• Advisory services
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Soil and Water
Farming Inputs
Farming (Procure)
Farm Output Storage
Process Output
Process Output Storage
Sell
Seeds
Pesticides
Fertilizers
Micro
Irrigation
Tractors
Implements
Pumps
Greenhouse
Contract
Farming
Corporate
Farming
Agronomy
Soil testingFruits
Meat &
Poultry
Dairy
Pulses
Edible Oils
Other Foods
Retail
B 2 B
Increases Productivity
Higher Price Realization
Value Addition
Cold
storage
Warehouse
Cold Chain
Warehouse
Agri Value Chain
Existing Businesses
Where are we playing?
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Our Key Guiding Principles 5
1. All businesses must Deliver FarmTech Prosperity
2. Offer high quality products and services
3. Unique Value Addition for key stakeholders
4. Profitable growth
5. Adhere to the highest levels of governance
6. Build aspirational and premium brands
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Portfolio of businesses
Mahindra Agri Business
INPUT OUTPUT
• CROP CARE
• SEEDS
• MICRO IRRIGATION
• SEED POTATOFRUITS DAIRY EDIBLE OILS PULSES
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Business Structure
M&M Ltd.
EPC Industrie
ltd
MUPL
MASLInput Business : Crop Care, Seeds, Others
Output Business : Pulses, Edible Oil, Dairy, Others
MHZPC
M&M Ltd.
EPC Industrie
ltd
MUPL
MSSLInput Business
Crop Care, Seeds,
Others
Output Business
Pulses, Edible Oil,
Dairy, Others
MHZPC
MSSL renamed to MASL (Mahindra Agri Solutions Ltd)
& Businesses brought under MASL
Before
After
Subsidiary
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0
100
200
300
400
500
600
700
800
900
1000
F 11 F 12 F 13 F 14 F 15 F16
55% revenue growth in F'16 over F'15
0
100
200
300
400
500
600
700
800
900
1000
F 11 F 12 F 13 F 14 F 15 F16
Rs. Cr
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0
100
200
300
400
500
600
700
800
900
1000
F 11 F 12 F 13 F 14 F 15 F16
Rs. Cr
~12X Revenue Growth in 5 years
55% revenue growth in F'16 over F'15
~ 12X
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Our Growth Strategy
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Samriddhi
Agri Input Solutions
Tractor and Mechanization
Solutions
Knowledge and
Agronomy Advise
Financial Inclusion
Market Linkages
Soil Testing Services
Farmer Recognition
Technology Interface
Samriddhi by Mahindra
Input Business
R&D Capability
Partnerships
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Output Business
Product Differentiation
Promise of Quality
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Output Business
Quality, Consistency, Pure / Natural, Nutrition,
Wholesome and fulfillment
Premium, Fresh, Lifestyle, Young/energy,
Aspirational and Quality
Building Premium Brands
Fruits Dairy Pulses Edible Oils
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NuPro TVC
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Agri Input solution
provider
2016: Positively impact
1 million farmers
High quality Products and Services
Player across the Agri value chain
Fully integrated Agri Business company
2019 : Positively impact
2 million farmers
2022–25 : Positively impact
5 million farmers
Market Linkages (India, Europe, & Africa)
Long Term Vision
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AGRI BUSINESS
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