copyright is dead, long live intelligent monetisation

Copyright is dead...

(in a way)

Content has no value without an audience.

“ ”F L I C K R U S E R :

If a film producer makes a film in a forest, but there’s no-one there to see it, does that film have any

monetary value?

josefstuefer

≈ 16 million cinema tickets sold each month

≈ 66 million DVD sales a month

≈ 10 billion video streams per month over the web

≈ 14 billion videos downloaded via BitTorrent

every month

Statistics don’t lie!

“ ”F L I C K R U S E R :

Americans are fat...

nromagna

“ ”F L I C K R U S E R :

The web gives you a 20-25 times larger potential audience than DVD

and Cinema’s put together...

mrlerone

“ ”F L I C K R U S E R :

Cinema’s rip off consumers and

producers.

atomicjeep

£6.50 from the consumer.Not even £1.00 to the producer.

Releasing your content on the web increases it’s reach by a

factor of twenty...

& decreases the cost of distribution.

just 5p per view!

“ ”F L I C K R U S E R :

How can I make money from my

video?

helmet13

“ ”F L I C K R U S E R :

Other brand’s want to leverage the power of recognisable characters

and become associated with them.

Chris Breeze

Or you can put advertising in your content.

The key to successful advertising is context...

Google AdSense

Context now extends to video.

The technologies.

Blinkx

Their contextual model.

Blinkx AdHoc

But hold up!

Microsoft has come out with something...

We aren’t sure how they do this but...

But placed products don’t need to be someone elses.

Blendtek

Passive monetisation.

“ ”F L I C K R U S E R :

We spent $50 on a white lab coat [...] Blendtec’s online sales have increased by a factor of five as a

direct effect.

elvisripley

“ ”F L I C K R U S E R :

Distribution is powerful.

sonofgroucho

Costs decrease exponentially.

Geographic constraints are transcended.

The consumer faces less barriers to entry.

Revenue sharing.An ideology that’s not yet been realised.

Give your viewers incentive.

ISP tax?

Consumer choice isn’t just about content, it’s about platform...

Embrace the web now, or this is the future of TV:

Copyright is dead.Long live intelligent monetisation.

http://podchains.net