coronation street. centrica boosts marketing team · advertising, the market will really begin to...

the first corporate campaign in its70-year history. The $100m(£60m) global campaign is to belaunched in the ad break of theUEF A Champions League Finalnext month.

The ads, made by McCann-Er-ickson, feature a new corporateslogan of 'wings' - designed toshow how Motorola products freepeople to communicate whereverthey are.

she will also be working alongsidethe new financial services depart-ment set up by Waugh last au-tumn. The department is split intothree divisions: Goldfish, DirectMarketing, and Insurance, eachwith its own managing director re-porting to Waugh.

It is not yet known who will re-place Hendersen at British GasEnergy Centres. Last week it ap-pointed Bill McGrath as manag-ing director.

A spokeswoman said: "Bill Mc-Grath has only just come into hisnew role and needs time to adjustand reassess the situation. An ap-pointme,?t will be made when heIS ready.

McGrath presided over thePentos book retailing empire in1994, which ran Dillons, Ryman,and Athena. At British Gas he re-placed Simon Kirk who retired inJan uary after 30 years.

Courts primesagencies formedia reviewFurniture retailer Courts is intalks with several agencies with aview to reviewing its £12.9m me-dia buying and planning business.

Courts, which recently put itscreative account with COP underreview, has bought its mediathrough TMD Carat for the pastfour years.

One insider hinted that Courtscould be looking to place all itscreative and media spend underone roof.

Courts marketing directorChris Coote said: "Although weare very happy with our relation-ship with TMD, we are talking toagencies for our creative pitchwhich can also offer us media, sowe may well review in the nearfuture. "

Laurence Janes, new businessdirector at TMD, commented:"TMD has held the Courts busi-ness for some time and has anexcellent relationship with theclient. We do not expect a review."

The agencies which have beeninvited to pitch for Courts' cre-ative business include BartleBogle Hegarty, Lowe Howard-Spink and incumbent COP.

It is thought that the ad reviewwill mean the end for BruceForsyth, who has fronted Courts'ads for three years .

TDI ...... itsfirst press campaignfor the CGIIlplUIy'...... thisIIIlIIIdI, CCIIIIPlU'inllits attrIIutes withthole of .IanetJackson. Thecompany issponsoring.Iadlson'. EIrapeantaIr, The VelvetRape. The campaignfeabres aa imageofUle singercreated by a patternof .......emphasises dlatgood thiIIgs comes ill... packages -referring to thetlnlinutive .Iadlson......,.

by household names such as Sonyand Panasonic which are jumpingon the handset bandwagon.

"These companies are bothwell-known and have vast market-ing budgets. As soon as they startadvertising, the market will reallybegin to hot up," said Mintel mar-ket analyst Gino Zisa.

In anticipation of this, and in anattempt to reverse its decliningfortunes, Motorola is launching

current role for 15 months, andbefore that was marketing manag-er a,t British Gas Trading, and di-rector of business development atBritish Gas Retail.

Hendersen's new role means

Waugh: new post under his charge

spring, to at least the second halfof the year.

Market analysts are painting adownbeat picture of this year'strading prospects despite theforthcoming World Cup.

The 65-store Cobra chain calledin the administrators last week andappears to have suffered from aprice war raging between thebiggest specialist retailers: JJBSports, j-D Sports, Sports Divisionand First Sport. The war has beenfought over leading sports brandsNike, Reebok and Adidas.

Motorola launches its first globalcorporate branding campaign nextmonth - just as research showsthat the three major mobile phonemanufacturers, Nokia, Ericssonand Motorola, are losing marketshare to newcomers.

Research published today(Thursday) by Mintel, shows thatalthough the three companies ac-counted for two-thirds of sales lastyear, their dominance is threatened

By Binnur BeyaztasCentrica, the holding company forBritish Gas, has appointed LizHendersen as head of marketingdevelopment. This is a newly-created role within the company.

Hendersen will report to top mar-keter Simon Waugh, and will be re-sponsible for all marketing activityat Centrica and its divisions.

The move comes as British Gascontinues to defend its share ofthe gas market in the face ofderegulation.

Following Waugh's appointmentas group marketing and financialservices director last autumn, thecompany has vastly increased its in-vestment in brand marketing.

Hendersen is expected to takeup her new role next month. Sheis currently marketing director atBritish Gas Energy Centres, an-other part of Cent rica.

Hendersen has been in her

Motorola in corporate ad debut

After years of strong growth, thesports goods market has falteredand the predicted shake-out of spe-cialist retailers has begun with lastweek's collapse of retailer Cobra.

Fellow retailer JJB is likely toreport worse than expected full-year figures today. Analysts alsopredict the company will an-nounce a scaling down from the35 new superstores it had plannedto launch this year.

Meanwhile, market leaderSports Division has postponed its£350m flotation, expected this

Centrica boosts

Sports stores falter

marketing teamI

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PRESS

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I.w lIIIdia: Martin Dawes sets up as Net service provider

COITENTS

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Adwata: Top ads by age breakdown

Direct ....... ti.g: The underrated insert market

Profile: Lager than life - Scottish Courage brands director

........ ·0·.....-= In praise of the unified brand strategy

Focas: Media's uncertain future

IIHia: I PC attacks BBC advertising

0111 413 4561Forte Hotels has appointed WCBSto handle its &1Om advertis-ing account. The agency beat Publicis and RaineyKelly Campbell Roalfe to win the work.

Tesco reported a strong sales performance in its prelimi-nary results announced this week. Tesco's like-for-likesales were up 6.1% including volume growth of 4.5%.Group sales grew by 18.7%, which includes the busi-nesses acquired in Ireland, in the 53-week periodended February 28.

III will be working in partnership with Express Newspaperson the new Express Sport Web site. ITN will provideaudio sports bulletins throughout the day for the Webpages.

Sainsbury's kicks oft'its advertising for the World Cup onMay 3. England star Paul Ince will feature in ads pro-moting Sainsbury's 360 World Cup products, includ-ing Soccer Sausages and Three Lions ice-cream logs.The ads are created by Abbott Mead Vickers BBDO.

Below·the·line agency Don Marketing, which is taking Shellto court over the copyright of the Shell Smart Card, isbooking full-page ads in newspapers over the next twoweekends to alert Shell shareholders to its disputewith the company. The ads will direct people to aspecially set-up Web site, on which the agency hasposted full details of its claim that Shell stole its ideasfor the loyalty scheme.

Former marketing controller at Guinness, Jason ItichoIas, hasjoined agency Billington Cartmell as a director.

icholas left the brewer at the end oflast year.

Orange launches a&lm TV campaign next week, highligh tingpeople's fear of technology and the future. The ad,directed by Ridley Scott, ends with a dramatic shot ofthe moon and the line 'Orange will make the world abetter place'. Secondary advertising breaks in May,using animated Orange characters to demonstrateproducts and services.

Cadbury is launching a new countline called Marble, targetingfemale consumers aged 18 to 24. Cadbury will supportthe launch with a press advertising campaign andsponsorship credits on Coronation Street.

S."I ••• at: Telemarketing league tables

STOP

Ray Hall, director ofblreau at the Audit IIreau of Circulations,has left. Anthony Peacham will assume the roletemporarily.

There are a few places remaining at Marketing's YouthPerspective 3 conference on April 29 at the Ministry ofSound. Don't miss your chance to question our youthpanel and hear about the issues crucial to this market.For details call Tania Cassell on 0171 413 4116.

Holsten Pils is to be the headline sponsor for Universe 98, theUK's first weekend-long outdoor dance music festivalon May 23.

MARKETING 4 APRIL 231998