corporate communication

PRESENTING BY, M.NISHA SULTANA S.DHEEKSHA E.KALAI SELVI

COMMUNICATION

CommunicationCorporate CommunicationEmployee CommunicationGovernment RelationMedia RelationConclusion

PRESENTATION OUTLINES

WHAT IS COMMUNICATION….?

METHODS OF COMMUNICATION

One-Way:

Memo, fax, e-mail, voice mail, letter

Two-Way: Phone call, in-person.

Collaborative:

Team meetings, consulting, decision making.

Completenes

s

Conciseness

Clarity

Concreteness

Correctness

Courtesy

Consideration

7 C’S COMMUNICATION

Corporate communication

Corporate communication is managing an organization's internal and external communications .

CORPORATE COMMUNICATION

AdvertisementMarketingMarketing

communicationPublic relation

Internal communication

Eg: Presentations , Conferences

&Interviews.

External communication

Eg: Advertising , Marketing &

Public Relations.

CORPORATION COMMUNICATION TYPES

WHY CORPORATE COMMUNICATION..?

To have better rapport.

To Advertise new product or services.

To Highlight the performance.

Face to Face Meetings

Press releases

Websites

Letters / Emails

Advertisement

Social networking

WAYS OF CORPORATE COMMUNICATION

Employee Communication

Government Relations

Media Relations

MAJOR COMPONENT IN CORPORATE COMMUNICATION

EMPLOYEE COMMUNICATION

Employee communication is often defined as the sharing of information, feelings and ideas.

More than 75% time of the manager is spent in communication with employees.

Employee communication is all about maintaining relationships.

Communicating difficult or sensitive changes.

Sharing good news.When nothing

changes.Influencing

behaviour.Announcing

significant changes beyond benefits.

WHEN EFFECTIVE EMPLOYEE COMMUNICATION MATTERS

Orientation literature for new joiners.

News Letters. Video

Conferences. Suggestion boxes. Periodic Face to

Face meetings between management and employees.

VARIOUS MEDIA FOR EMPLOYEE COMMUNICATION

Have a shared purpose.

Convince your leaders.

Engage your people.

Work collaboratively.

Measure your results.

Keep the personal touch.

MEASURES TO IMPROVE EMPLOYEE COMMUNICATION

Government relations for companies are systematic effort to influence the policies of government to help achieve particular objectives or protect particular interest in public that reflects well on company and the decision makers involved.

WHAT ARE GOVERNMENT RELATION?

Building meaningful relationship with Government essential for corporate success.

Lobbying - the legal influencing of public officials on stands appropriate for industry.

Public Affairs - stances on controversial issues of public concern is imperative for business success today.

NEED FOR GOVERNMENT RELATIONS

Impact on business operation

Impact on functional environment

Understanding government policies

Trust and transparency

FACTORS AFFECTING GOVERNMENT RELATIONS

MANTAINED BY ORGANISATIONS

Functional Economy

Government Policies

Political Party in power

Degree of Freedom & Liberalization

TWO WAY PROCESS

Government relation

Maintained by Government

Maintained by Organization

GUIDELINES FOR BUSINESS

Respecting the political liberties of employees

Friendly relationships with national and state legislators and elected municipal officials, particularly in states where the company maintains and runs factories.

Public stand on proposed measures which may affect business by Heads of corporations.

Business should give voluntary service to government agencies where exigencies demand.

Meaningful opposition that is constructive, factual, realistic and offers alternatives.

OUTCOMES FOR THE RELATION IN THE ORGANIZATION

GOOD GOVERNMENT RELATIONS

-Helps in protecting the organizations interests.-Helps in having a voice in what legislation is enacted.-Play a part in determining govt. fiscal policies , taxation.

BAD GOVERNMENT RELATIONS

-Organizational goals cannot be achieved.-No influence on legislations that affect the organization.-The organization becomes a spectator, rather than a participant in forming of govt. policies

THE POSITIVE CHANGE

The Government has started recognizing the importance of business

organizations to the economy of the state, and have started interacting

with them.

There is an increasing recognition on the part of business executives of the

importance of developing an effective partnership with

government.

Since the turn of the century there has been a steadily increasing interaction of government and business organizations.

GovernmentBusiness

organization

MEDIA RELATIONS

Working with media.

Coordinating directly with public.

Powerful tool for influencing and changing behaviour.

Informing the public about mission, policies and practices of the organisation.

In a positive, consistent and credible manner.

GOALS

The ability to articulate ideas and information gives you power over others.

Four characteristics• Accuracy • Completeness• Effi ciency• Precision

WRITING FOR MEDIA

Core activity of public relation.Adds value to business bottom-lineBuilding up relationship is very hard. Investors, suppliers, retailers and consumers receive

information about and develop images of a company.Best avenue to create +ve impression.Medias are the multipliers that enable million of

people to receive a message at the same time.Serves as a third-party endorsers of information. Stakeholder understanding the organization through

the media was the most important activity for the public relation division.

ROLE OF MEDIA RELATION

Organization can reach out to media for:Launch of a new product/ service. Initiation of new factories/offi ce.Financial results.Organization sponsored events and

awards.Change in company’s CEO.Recent disasters, strikes or

organization closures.Awards/accolades for the company.Visits from company

dignitaries/celebrities. Involvement in local/community

activities.

WHEN TO REACH MEDIA

Set goalsDecide on your

approach for your goals accomplished.

Decide who is responsible for fielding media calls.

Develop a source book of subject-matter experts in geographic region.

On a regular basis, provide informational materials to reporters.

DEVELOPING A MEDIA RELATIONS STRATEGY

Is the information significant.

How many readers/viewers could benefit from it.

Is the story timely. Is it local or it have local

impact or national impact.

Is the information accurate.

Is the information new or diff erent.

DETERMINING NEWSWORTHINESS

Scheduling. Know the

reporters deadlines.

Reporters are generalists, not specialists.

Avoid calling new conference.

Reports are good observers.

WHILE WORKING WITH REPORTERS:

The world of journalism, publishing and editorial relation has changed rapidly over recent years.

Today its time for social media and blogging platforms.

Anyone anywhere can self-publish.

Presenting opportunities where huge.

CHANGES IN MEDIA

Employee Communication-Ensure that leaders realise the importance of communication and take time to share their vision for the organisation.

Government Relation-Maintain consistent Corporate Identity to ensure credibility among Stakeholders.

Media Relations-Managing media during crisis situations is very essential to protect organization’s reputation.

CONCLUSION

THANK YOU