corporate journalism and publications - introduction lecture

Corporate Journalism & Publications

Introduction Lecture

Sherrie Lee

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2

communication tools

stakeholders

editorial and production process

3

Problem-Based Learning

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Seminar Workshop 15%Individual Presentation

5%Peer Teaching Notes 5%

Reflection Journal 5%Individual Assignment 20%

Test 15%Client Project - Group 40%

Individual Presentation 10%

Group Collaterals 30%Facilitator’s Evaluation

10% 4

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Punctuality

Attendance & Academic Penalty

TP’s policy on Plagiarism

Penalties for late submission

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communication vehicles promote understanding

good public relations

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Targeted

Stakeholders

Organisation’s POV

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Brochures

Newsletters

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Mag

azin

es

Annual Reports

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Social Media

Twitter

Communication Tools

Event: CCN Day on 16 N

ov

Feature Article

Assignment

Cover the event and

write 400-450 words

Include background

info, quotes from

participants and

photographs

Present in magazine

layout

Guest LectureFeature Writing &

Magazine ProductionSpeaker: Stacey Anne Rodrigues

Features & Lifestyle Editor

ELLE magazine

Date: 9 Nov 2012 (Fri)

Time: 9 – 11 am

Venue: 3-10/2

Be punctual

Dress well

Ask questions

Learning as a team

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