cosmetics advert planning
Post on 25-Jun-2015
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Cosmetics advertPlanning
by Ann Imaginary Student
Product
• Perfume/ fragrance
Target audience
Is…• 15-19 female• Individual/ Reformer• Very feminine/ girly• Arty• Demographic group: B/ C1• Down to earth/ natural• Interests: photography; music; shopping in
boutiques/ independent shops• Vegetarian• Aspires to go to university/ art college• Wears mostly natural fabrics
Is not…• Mainstream• Clubby• Sporty• Loud
Appeal and Connotations
• Relaxed
• Summery
• Happy
• Individual
• Dreaming
• Youth
• Feminine
Concept board/ Moodboard
Concept board/ Moodboard
Fonts
I used dafont.com to experiment with different typefaces. I found that sans serif fonts suited better the feminine style I was trying to create. I felt the script fonts were too traditionally feminine and ‘girly’, whereas the Riesling font was more sophisticated and elegant, whilst also being very feminine. I decided to use a font that created these connotations.
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