Cosmetics advertPlanning

by Ann Imaginary Student

Product

• Perfume/ fragrance

Target audience

Is…• 15-19 female• Individual/ Reformer• Very feminine/ girly• Arty• Demographic group: B/ C1• Down to earth/ natural• Interests: photography; music; shopping in

boutiques/ independent shops• Vegetarian• Aspires to go to university/ art college• Wears mostly natural fabrics

Is not…• Mainstream• Clubby• Sporty• Loud

Appeal and Connotations

• Relaxed

• Summery

• Happy

• Individual

• Dreaming

• Youth

• Feminine

Concept board/ Moodboard

Concept board/ Moodboard

Fonts

I used dafont.com to experiment with different typefaces. I found that sans serif fonts suited better the feminine style I was trying to create. I felt the script fonts were too traditionally feminine and ‘girly’, whereas the Riesling font was more sophisticated and elegant, whilst also being very feminine. I decided to use a font that created these connotations.