Product ideas• Perfume• Body spray• Make up (E.g.: mascara)• Shoes• Jewellery• Nail varnish

The product I would most like to advertise is perfume. I have chosen this product because it is a feminine product and could be something that I could relate to. With a product like perfume, you are able to make a creative advert without restrictions.Johanna McEwen

Circle map of key words for chosen product – Perfume

Body spray

Feminine audience

Beauty

FashionAttractive

Elegant

Pretty

Unique

Girly

Desirable

Maslow’s theory – need for affiliation or friendship, need for attention, need for prominence

Dyer’s Utopian Theory – If you want to smell nice, buying perfume is the solution.

Popular

Johanna McEwen

Product name ideas• The All Season Collection – Spring blossom, Tropical summer, Autumn mist and Icy winter. – These product

names would be appealing to the audience because they sound original and make the product seem exclusive.• Freedom – This product name would appeal to the audience because the word freedom suggests that the

product makes you feel confident and attractive.• Desire – This product name would appeal to the audience because the word desire makes the product seem

mysterious and striking.• Passion – This product name would appeal to the audience because the word passion suggests that the product

is exciting and crazy.• Divine – This product name would appeal to the audience because the word divine suggests elegance and

formality. It also suggests that the product is classy.• Radiant – This product name would appeal to the audience because it makes the product seem feminine and

suggests that the product makes you feel beautiful.• Precious – This product name would appeal to the audience because it suggests that the product is fashionable

and exclusive.• Glamorous – This product name would appeal to the audience because it suggests that the product is attractive

and makes the buyers feel popular.

Johanna McEwen

Brand name ideas• Solo – This brand name would appeal to the audience because it suggests

that the product is unique and relates to the need for prominence (Maslow’s theory) by implying that the product is for independent women.

• Radiance – This brand name would appeal to the audience because it has connotations of beauty and feeling attractive.

• Flourish – This brand name would appeal to the audience because it suggests that the product makes you feel confident and alluring.

• Bloom – This brand name would appeal to the audience because it suggests that the product helps you to gain confidence and feel free and joyful. It could also suggest that by wearing the perfume you feel beautiful and fresh.

• Bliss – This brand name would appeal to the audience because it suggests that the product will make you feel happy and free.

• Ideal – This brand name would appeal to the audience because it suggests that this is a must-have item which is the perfect product for you.

• Expression – This brand name would appeal to the audience because it suggests that the product is unique and shows another side to the buyer when worn.

Johanna McEwen

Slogan ideasLet yourself free – This slogan would appeal to the audience because it suggests that by using the product you will feel confident and free.Let yourself fly – This slogan would appeal to the audience because it suggests that by using the product you can feel beautiful and can enjoy yourself.A scent for you... All year round – This slogan would appeal to the audience because it persuades the audience by using the word ‘you’ and gives you a little information about what the product is.Express yourself – This slogan would appeal to the audience because it suggests that by using the product you will be able to show your true expressions and have fun.Show your true colours – This slogan would appeal to the audience because it suggests that by using the product you can feel confident around people and you can be yourself. Feel beautiful – This slogan would appeal to the audience because although it is simple, it suggests that by using the product you feel beautiful and feminine. Let beauty surround you – This slogan would appeal to the audience because it suggests that throughout the day it will feel as if not only you are beautiful, but everything around you is also beautiful. The scent of beauty – This slogan would appeal to the audience because it suggests that the product has a desirable scent and that it is the perfect smell. Johanna McEwen

Font ideas for the product name, brand name and slogan

This font suggests that the product is fun and girly. Spring is the season when there are new flowers and blossom and the font is pretty to relate to that.

This font is quirky and bold. Summer is the season where the weather is hot and people enjoy themselves having fun. This font suggests the product is cool and makes you feel confident.

This font is eerie and mysterious. Autumn is a colder season and this font suggest that the product is curious and intriguing.

This font is in a calligraphy style which suggests sophistication and formality. The font is wispy and attractive. The font suggests the product is elegant and classy.

This font is in a calligraphy style which suggests the product is classy and posh. It could also suggest that the product is for distinguished and independent people.

This font looks original and peculiar, suggesting that the product is unique and shows individuality. The font relates to the brand name because it looks unusual and inventive, just like an expression.

This font looks radiant and feminine, just like the brand name. This font suggests that the product is elegant and delicate.

This font is in a calligraphy style and looks handwritten. This suggests that the product is casual, yet elegant. The font is also in italic, suggesting that the product is sophisticated.

This font is in a retro style and looks quirky and unique. It would appeal to a feminine audience because it looksattractive and girly.

This font is also in a retro style. It looks straight-forward and simple. This font would appeal to the target audience because it looks pleasant and neat.

This font is in a handwritten style. It looks fashionable and trendy. The font would appeal to the target audience because it is written in a fairly feminine style handwriting and it looks pretty.

Johanna McEwen

Picture mood board

Product research images

Background images

Johanna McEwen

Logo ideasI think this logo would be good because it is also the slogan. It is simple and effective. Although there is no picture, the typeface is attractive and it provides the audience with an idea as to what the product is.

I think this logo would be good because it looks elegant and feminine. The colours are attractive and relate to the product because it looks related to nature. The product is seasonal and this logo looks as if it could represent seasons/nature.

I think this logo would be effective because it is feminine and attractive. It appeals to the target audience because of the colours and appearance. It could also relate to the product because of it’s relation to nature.

This logo is simple yet elegant. It relates to the product and gives the impression that the product is natural and fresh.

I think this logo is effective because the colours are attractive, it looks feminine and very unique. It looks quirky and cool and gives the impression that the product is stylish and funky.

Johanna McEwen