cosmetics advert

Cosmetics Advert

Charlotte Bennett

What the product is?

• Perfume/fragrance

• Unique

• Smells absolutely gorgeous

• Bottle appropriate to carry around

What is the target audience?Targeting .. • Females • Ages 25-35 • Sophisticated • Successful• Feminine • Sexy• Confident• Elegant• Outgoing• Girlie

Not Targeting …

•Sporty people

•Shy people

Appeal And Connotations

• Seductive / Sexy

• Elegant

• Dangerous

• Glamorous

• Flirtatious

• Dominant

• Feminine

Mood board

http://www.google.co.uk/imgres?imgurl=http://popartmachine.com/machine/daily/2009-01-09/marilyn-monroe/Marilyn-Monroe-Glamorous-Pop-Art.jpg&imgrefurl=http://celebritiessite.blogspot.com/2008/05/marilyn-monroe-logo.html&usg=__V4HdMQPmRhVbCwZ63NP0IHhkx7k=&h=5200&w=2600&sz=7298&hl=en&start=15&zoom=1&itbs=1&tbnid=69_OSjXS-BXpUM:&tbnh=150&tbnw=75&prev=/images%3Fq%3Dglamorous%26hl%3Den%26gbv%3D2%26tbs%3Disch:1

cosmetics advert

Health & Medicine