crash course in marketing functions
Post on 13-Jul-2015
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The role of marketing
Marketing is about satisfying the consumers needs…
No marketing
Plenty of marketing
What is the businesses attitude to marketing?Marketing orientation
Analyse current position and opportunities:
Marketing audit
Gain information on the market:
Market research
Persuade consumers to buy:
Marketing mix
Market analysis
Market segmentation
Marketing strategy
Qualitative analysis Price
Quantitative analysis
Consumer tests Place
Promotion
Product
The functions of marketing
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