creating a powerful personal brand
Post on 09-May-2015
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CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW
Creating a Powerful Personal Brand
www.LibbyGill.com
A brand is the promise of authentic value expressed across multiple platforms.
A “Mindshare Brand” is one that consistently over-delivers on that promise.
What Is a Brand?
Why Do We Need a Brand?
Your brand is a digital legacy in the making. If you don’t define your brand, the world will simply assign you one.
• Deliver consistent value
• Create loyalty
• Motivate others to act
• Connect emotionally
• Confirm credibility
Powerful Personal Brands…
Confirm Your Expert Status
Connect Emotionally
• Captures heads & hearts• Is meaningful & memorable• Delivers massive value
Craft a “Sticky” MessageThat Consistently…
Libby@LibbyGill.com Twitter @LibbyGill Facebook “Meet Libby Gill”
“Be yourself. Everyone else is taken.”
- Oscar Wilde
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