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Creating a Website That Promotes Your B2B

Copywriting Serviceswith Steve Slaunwhite

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67% 80%

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67%of potential new clients will visit your website to check you out BEFORE deciding to call or email you to discuss a project.

© American Writers & Artists, Inc. • Do NOT Distribute

80%of potential new clients who visit your website are not prepared to discuss a project with you yet – but may in the future if you keep in touch.

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

First, the basics…• Get a domain name (or a few

names.)

• Decide on a platform

• Select a good web hosting company

• Work with a good freelance designer

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Domain name• Always register your own name

• Pick a name that’s easy to say, spell and remember

• It must be a .com

• If necessary, pick an alternative “audio” domain name.

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Platform• Web hosting companies.

(GoDaddy.com “Website Tonight”.)

• Wordpress

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Platform• Web hosting companies.

(GoDaddy.com “Website Tonight”.)

• Wordpress

You MUST be able to update the content quickly and easily!

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

Web hosting• $5-$25 per month

• Beware free hosting

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Find a good freelance web designer

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© American Writers & Artists, Inc. • Do NOT Distribute

Writing your site…• Basic structure of your website

• Home page

• Services page

• Bio page

• Portfolio page

• Testimonials and other “proofs”

• Dealing with the “80% club”

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Basic Structure• Home page

• Bio page

• Services page

• Portfolio page (but don’t call it that!)

• Contact page

© American Writers & Artists, Inc. • Do NOT Distribute

Basic Structure• Home page

• Bio page

• Services page

• Portfolio page (but don’t call it that!)

• Contact page

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

© American Writers & Artists, Inc. • Do NOT Distribute

Let’s review…• Home page

• Services page

• Bio page

• Portfolio page (but call it “Successes”

• Testimonials

• Capturing leads with a compelling free offer

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Other tips• Make sure it’s VERY well written

• Absolutely no typos

• Make your contact information EASY to find

• Make it obvious that you’re a B2Bcopywriter

• It’s not a writer site, it is a professional services site

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Questions?