creating more sales opportunities your automated follow up system

Creating More Sales

Opportunities

Your Automated Follow Up System

What is CRM?

Customer Relationship Management, the functions and programs a company uses to keep in contact with your past customers; Typically CRM Builds Loyalty, Repeat and Referral Business.

We Help Businesses by…

Keeping your customers remembering you

We keep your pipeline full of prospects by turning your suspects into prospects!

We build and keep your image favorable

Personal Laser Marketing

Why should you care?

Acquiring new customers can cost five times more than satisfying and retaining current customers and friends.

The customer profitability rate tends to increase over the life of a retained customer.

Top Of Mind Awareness

14% Will not remember a salesperson’s name after 6 months. 28% Will not remember a salesperson’s name after 12

months. 67% Will not remember a salesperson’s name after 2 years.

Source of data: Customer Satisfaction Measurement Association

Smart Facts….Over 90% of all customers are “Very Satisfied” with their sales professional and would refer family or friends back to their sales professional.

Top Of Mind Awareness

Breaking the Customer Cycle

Top Of Mind Awareness

Breaking the Customer Cycle

CustomersDecision

Point

InternetLeads

Telemarketing

Radio

Direct Mail

Top Of Mind Awareness

Breaking the Customer Cycle

FYC

FYC

FYC

FYC

FY

C

FYC

CustomersDecision

Point

CustomerRelationship

How To Maintain Top of Mind Awareness

Top of Mind Awareness is achieved thru consistent and timely touches. It takes 14 - 18 touches a year to achieve.

Email – 12

Print – 4

Phone – 2

Total – 18

What is the Value of 18 Automated Touches?

Only 4 – 6 should be selling messages

FYC

Customer Relationship Management

Content

Implementation

Database Management

Database SystemsContent

&Graphic Design

Implementation&

Fulfillment

Turn-Key Marketing Solution

+ +

Automated Email

Automated Print

Automated Action Plan

Yearly Touches

Cu

stomer A

waren

ess

10%

20%

45%

90%

CRM - Printing

CRM – E-Mail

CRM – Phone

Normal Contact

CRM Builds Increased Revenue

Cumulative Impact

•Photo•Signature

•Contact Info

•Written•Graphics

•Informative

•Routine•Format•Style

•Customized•Selective•Focused

Personal Professional Consistent Targeted

Laser Focused Marketing

Personal Branding

Automated Print

Pre-Written and Designed Content

Unique Competitive Advantage

Sales Process

Prospect & Business Development

Mass-Marketing VS

TRUST Marketing Customer Relationship ManagementVS

Sales Force Automation

Top of Mind Awareness

Builds Repeat & Referral Business