creating online video for the web

Creative ExchangeOnline Video for the Web

Tues 29th June 2010

Today’s workshop

• The online video phenomena• YouTube statistics• Animation• Successful business marketing videos• Tips for creating online marketing video• Workshop 1: creating and uploading a video• Workshop 2: creating an animation

Did you Know 4.0 (1.5M YouTube views)

The online video phenomena

Did you Know?

Social networking in Plain English

Chris Brogan – ‘Don’t be that guy’

Documentally interviews Nick Clegg

Online video stats

• UK Online video increasing 37% each year (ComScore Feb 2010)• Online video is ‘Lean forward’ not ‘lean back’ like TV• 33 billion video watched in Dec 2009, YouTube has a 40%

share of video views (in USA)• Online video advertising has 3-7% response (10 x online

banner advertising)• Video fastest growing online ad sector, spend doubling each

year• 44% of online video viewed at work (Nielsen, USA, 2009)• Placement of a video on a home page can increase your SEO

score by a factor of 50 (Forrester, 2009) • Video appears in Google main search results (search: Hiking)

Online video shortens the sales funnel

Online video entry point

Google TV: bid to advertise on TV

YouTube and user-generated content

Angry Cat: 26MPaul Potts: 65MCillit Bang remix: 4MLily Allen: 23MJoel Bauer: 1.5MWhat the Buck? 5MDr Who: 600,000Charlie: 193M

Online video and the long tail

Online video landscape of content producers

Diana Kaplan: Blip.TV

The ‘average’ YouTube video• Has 500 views over time • 25% of those views will come in the first four days • Only the first 30 to 60 seconds will be watched • 45% ‘recover’ (searching for something they’ve already

seen)• 55% ‘discover’ (search or something from a link)

Animation tools

MovieStorm: The Devil Made Me TwitterXtranormal: NapoleonAnimoto: New Art ExchangeText: The future of publishing

Equipment: Filming (£100-£150)

Flip: Mino or Ultra HD

Kodak Zi6 or Zi8

Tripod: desktop

and full size

Equipment: editing (£0 - £60)

• iMovie – free for Mac• Windows Movie Maker – free for Windows• Adobe Premiere Elements – PC/Mac c. £60

Channels: Vimeo

Live streaming: Qik

Successful business videosWiggly Wigglers

Will It Blend?

Panacea 901

RSM McGladrey

Coull.com – Agent Provocateur

YouTube Analytics

Welcome video

80% of people click on the video first – Steve Strauss

WorkshopsWorkshop 1: Working in pairs, create a short (under 2 minute) video to promote one of your businesses

Workshop 2: Working alone, use Animoto.com orXtranormal.com to create a short (30 second) film to promote your business

More resources

Creative Exchange – media & e-marketing coursesSocial Media Strategy – Thurs 8 July, £99

Digital Strategy – Thurs 28th October, £150http://www.derby.ac.uk/creative-exchange

Creative Industries Network, DerbyDatabase of Derbyshire creative businesses including branding, design & photography

http://www.creative-cin.co.uk/

Wooshiiwww.wooshii.com

Online marketplace for outsourcing video, animation and rich media web content

Visible Gainswww.blog.visiblegains.com

Blog on video conversion for business marketing

Thank you

Susi O’Neill, Digital Consultantwww.digitalconsultant.co.ukTwitter @susioneillLinkedIn/Facebook @susioneill

email: susi@digitalconsultant.co.uk

Tel: 07981 222799