creative community outreach — building strong ... · 9/24/2020  · building strong relationships...

Creative Community Outreach —Building Strong Relationships

(Even Virtually)Sept. 24, 2020

Introductions

Stacia Sellersstacia.sellers@state.co.usCDOT Central 70 Communications Manager Manager

Ivonne Colinivonne@cig-pr.comCentral 70 Community Liaison

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Project Background

Major Congestion

Viaduct Failing

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Project Overview

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Before After

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Globeville, Elyria-Swansea Neighborhood

• 80% of residents have a high school diploma or less, with 52% earning less than $25,000 and 76% earning less than $35,000 a year. Many residents are faced with choosing between rent, food and health care.

• Unemployment rate 10 times greater than that of the City and County of Denver (37% unemployed).

• 87% of residents self-identify as “Hispanic” or “Latino”

• 54% have two or more children and 48% have three or more adults residing in the home.

Residential GES Community

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Creative Outreach

Soundwall Contact Info

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Ice Cream Vouchers

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Website and Social Media

Website GraphicsBridges

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Website GraphicsBridges

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Website GraphicsEnvironmental Protections

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Website GraphicsProgress

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Website GraphicsProgress

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Website GraphicsTimeline

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Interactive Traffic Impacts Map

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Webcam

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Social MediaFacebook

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Since 2019- 2,975 likes - Two video series: vlogs and C70 explained- June virtual hiring fair with 1,700 views

Since 2018- 1,393 likes- Nine direct messages seeking employment - 20 Spanish radio show live streams

Social MediaFacebook videos

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Bridge Demo Posted July 301.2K views

Asphalt Paving Posted Aug. 272.5K views

Fun Facts

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Virtual Media Briefings

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Swansea Elementary School

Swansea Elementary100 Feet from Construction

August 2018

September 2020

Safety Calendar Art Project

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Safety Calendar Art Project

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AUGUST 2019Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Colorado Day

Chips & Chat

First Day of School

SAFETY TIP:Be aware of equipment moving in and out of construction zones.

Sebastian - 1st Grade

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MARCH 2020Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Daylight Savings Begins Chips & Chat

St. Patrick’s Day First Day of Spring

Spring Break Begins César Chávez Day

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Jaziel - 2nd Grade

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Safety Stickers

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Safety Posters & Flyers

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Safety Video

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Activity Sheets

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K – 1st Grades 2nd – 3rd Grades 4th – 5th Grades

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In the Community

Community Office Hours

In-person

Virtual

• Join via Zoom Tuesdays and Thursdays

• Review traffic impacts• Answer questions

• Bilingual

• Recordings on website

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Chips & ChatCoffee & Chat

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Bulletin BoardRealtor Boxes

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Summer Safety Campaign

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After-School Activities

Fortnite Activity

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Safety Walks

Giving Back

Toy Giveaway

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Shoe Drive

Know Before You Go

Website: c70.codot.gov

Email: central70info@state.co.us

Phone: 833-C70-INFO

Text: “Central70” or “ProyectoC70” to 77948

EnglishFacebook: facebook.com/Central70project

Spanish Facebook: facebook.com/Central70projectenespanol

Twitter: @ColoradoDOT #Central70Project

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Questions