creative digital marketing for musicians & songwriters

CREATIVE DIGITAL MARKETING FOR SONGWRITERS

with Brian Thompson

Digital Social Marketing =

Global Word Of Mouth

The International Dude Of Leisure's 3 Rules of Success

1. Don't Suck

2. Be Cool

3. Have Drive 

Is Social Media a Silver Bullet to Success?

Top 31 Ways to Suck at Social Media Marketing

Understanding the Psychology of the Social Web

don’t spam me bro

10 Steps to Successful Music Marketing:

1. Define Your Goals2. Define Your Brand3. Have a Digital Strategy4. Align Branding Elements5. Utilize Direct-to-Fan Tools 6. Build Relationships via Conversations7. Create Unique & Creative Content8. Polish, Publish and Promote9. Give & Share10. Measure Results: Analyze, Adapt, Improve & Repeat

The New Music Economy: Demand = Value

CwF + RtB = $$$connect with fans + reason to buy = sales

The 80/20 Rule to Social Marketing

Marketing via Targeted Connections

unleashing the power of Twitter Search

Conversations as Moments of Conversionturn casual conversations into profitable relationships

The Undeniable Power of Blogging

Metadata and You the data that describes the data

Content Marketing: Finding Your Niche

how do you fit into culture?

Engage Your Audience

Give 'Em What They Wantbe open, honest and transparentshare! give and ye shall receive

Don't Be Lost in a Crowd, Leave Digital Footprints

Having an Online Presence Doesn't Mean You're Present

don't desert your profiles

Staying Relevant and Keeping in the Public Eye

1.Do something small once a week

2.Do something big once a month 

Know What's in Your Music Marketing Toolbox

apps, tools & services

Harness the Power of Your Email List

CREATIVE DIGITAL MARKETING FOR SONGWRITERS

Visit Brian Online:

www.thornybleeder.comwww.thediydaily.com