creative effectiveness - cannes lions 2014 awarded campaigns

GRAND PRIX

Brand: V/LineAgency: McCANN Melbourne

Industry: Transport & TourismMedia: Direct MarketMarket: Australia

Executive Creative Director: John MescallCreative Director: Pat Baron, Annie PriceCopywriter: Tristan Graham, JohnMescall, Natasha WoodArt Director: Pat Baron, Matt StoddartDirector: Damien Toogood

Watch the videoGUILT TRIPS

Click for full credits Click for all Cannes Lions winners

http://www.welovead.com/en/works/details/04cwnntzj

http://www.welovead.com/en/brand/details/024Eioq

http://www.welovead.com/en/agency/details/3cbwfqvEf

http://www.welovead.com/en/works/basic_search?i=27

http://www.welovead.com/en/works/basic_search?m=7

http://www.welovead.com/en/works/basic_search?r=12

http://www.welovead.com/en/creatives/details/3c5Cgr

http://www.welovead.com/en/creatives/details/935wesqzl

http://www.welovead.com/en/creatives/details/116Ehmqx

http://www.welovead.com/en/creatives/details/9c3Cgnq

http://www.welovead.com/en/creatives/details/3c5Cgr

http://www.welovead.com/en/creatives/details/091wfqvEh

http://www.welovead.com/en/creatives/details/935wesqzl

http://www.welovead.com/en/creatives/details/b2ewfqvEg

http://www.welovead.com/en/creatives/details/4c1yfowE

http://www.welovead.com/

http://www.welovead.com/en/awards/details/1dbwj/2014

LION

Brand: VirginAgency: Havas, Sydney

Industry: Professional & Public servicesMedia: Promotion & EventMarket: Australia

Executive Creative Director: Steve Coll, KatThomasArt Director: Will Brown, Stan CheungPhotography: Janyon BoshoffDirector: The Glue Society, Matt Devine

Watch the videoHOW BRAD PITT'S BRO' HELPEDVIRGIN MOBILE PUNCH ABOVE ITS WEIGHT

http://www.welovead.com/en/works/details/069wnswxi

http://www.welovead.com/en/brand/details/634wmmp

http://www.welovead.com/en/agency/details/c13weqwyl

http://www.welovead.com/en/creatives/details/958Efoqy

http://www.welovead.com/en/creatives/details/ef4wetuwm

http://www.welovead.com/en/creatives/details/c12wfnwzi

http://www.welovead.com/en/creatives/details/5aewfnwzj

http://www.welovead.com/en/creatives/details/637wfnwzl

http://www.welovead.com/en/company/details/b5fyloqy

http://www.welovead.com/en/creatives/details/04bEnsv

http://www.welovead.com/en/works/details/18bwnpvwk

http://www.welovead.com/en/works/details/c75wnotvm

http://www.welovead.com/en/works/details/eb4wnlsBl

http://www.welovead.com/en/works/details/222wnlrzj

http://www.welovead.com/en/works/details/7bdEksxz

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: TV & CinemaPublished: May., 2013Market: United KingdomLanguage: English

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Mark Harrison, PaulMasonCopywriter: Simon LotzeArt Director: Miguel NunesDirector: Frank Todaro

Watch the videoBulgaria

http://www.welovead.com/en/works/details/341EmmwC

http://www.welovead.com/en/brand/details/9d3Bgp

http://www.welovead.com/en/agency/details/8c6wjtp

http://www.welovead.com/en/works/basic_search?l=3

http://www.welovead.com/en/creatives/details/c6cAmn

http://www.welovead.com/en/creatives/details/afbwetowj

http://www.welovead.com/en/creatives/details/806wgrqyl

http://www.welovead.com/en/creatives/details/98bwlnv

http://www.welovead.com/en/creatives/details/686Eht

http://www.welovead.com/en/creatives/details/0e0zlqww

http://www.welovead.com/en/works/details/4c3wenpAm

http://www.welovead.com/en/works/details/10fwenpAl

http://www.welovead.com/en/works/details/59ewenpAk

http://www.welovead.com/en/works/details/817wenpAj

http://www.welovead.com/en/works/details/297wenpAi

http://www.welovead.com/en/works/details/357wenpAh

http://www.welovead.com/en/works/details/bdewenpAg

http://www.welovead.com/en/works/details/065wenpAf

http://www.welovead.com/en/works/details/15awenpAe

http://www.welovead.com/en/works/details/f1bwnlqyn

http://www.welovead.com/en/works/details/ae1EmmwD

Brand: LurpakAgency: Wieden+Kennedy, London

Industry: FoodMedia: TV & CinemaMarket: United KingdomLanguage: English

Executive Creative Director: TonyDavidson, Kim PapworthCreative Director: Dan Norris, RayShaughnessyCopywriter: Dan Norris, Ray ShaughnessyArt Director: Dan Norris, Ray ShaughnessyDirector: Scott Lyon

Watch the videoWEAVE YOUR MAGIC

http://www.welovead.com/en/works/details/8c7wnluxg

http://www.welovead.com/en/brand/details/3ccBnsw

http://www.welovead.com/en/agency/details/a47Bjlo

http://www.welovead.com/en/creatives/details/08cxelpx

http://www.welovead.com/en/creatives/details/473xlupE

http://www.welovead.com/en/creatives/details/7a3DluoD

http://www.welovead.com/en/creatives/details/34cDluoC

http://www.welovead.com/en/creatives/details/7afzlttw

http://www.welovead.com/en/works/details/c7ewemwBe

http://www.welovead.com/en/works/details/6d9wemwBn

http://www.welovead.com/en/works/details/8c5wemwAm

http://www.welovead.com/en/works/details/007wemwAl

http://www.welovead.com/en/works/details/5f3wemwAk

Brand: DoveAgency: Ogilvy, Sao Paulo

Industry: Beauty & HealthMedia: Promotion & EventMarket: BrazilLanguage: English

Chief Creative Officer: Anselmo RamosExecutive Creative Director: PacoConde, Roberto FernandezCopywriter: Hugo VeigaArt Director: Diego MachadoDirector: Paranoid, John X. Carey

Watch the videoREAL BEAUTY SKETCHES

http://www.welovead.com/en/works/details/9fcEmsuB

http://www.welovead.com/en/brand/details/817xgtu

http://www.welovead.com/en/agency/details/752Eeop

http://www.welovead.com/en/creatives/details/5a3zktq

http://www.welovead.com/en/creatives/details/3a3wforx

http://www.welovead.com/en/creatives/details/222whtrD

http://www.welovead.com/en/creatives/details/279BgsuB

http://www.welovead.com/en/creatives/details/c78EfmpA

http://www.welovead.com/en/company/details/42eBmtrw

http://www.welovead.com/en/creatives/details/7b6Cjtpz

http://www.welovead.com/en/works/details/07cwemuzf

http://www.welovead.com/en/works/details/ab2wemuze

http://www.welovead.com/en/works/details/17ewemuzn

http://www.welovead.com/en/works/details/fb6wemuym

http://www.welovead.com/en/works/details/ad1wemuyl

http://www.welovead.com/en/works/details/43bwemuyk

http://www.welovead.com/en/works/details/5a0wemxEg

http://www.welovead.com/en/works/details/2afwemxEf

http://www.welovead.com/en/works/details/1d9wemxEe

http://www.welovead.com/en/works/details/43awnqoDi

http://www.welovead.com/en/works/details/1a8wnqxBk

http://www.welovead.com/en/works/details/9cawnnvxk

http://www.welovead.com/en/works/details/781wnnvxj

http://www.welovead.com/en/works/details/81cwnnvxi

http://www.welovead.com/en/works/details/890wnnvxh

http://www.welovead.com/en/works/details/552wnnvxg

http://www.welovead.com/en/works/details/6d3wnltBe

http://www.welovead.com/en/works/details/57awnuuAj

Brand: The DePaul TrustAgency: Publicis, London

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: Andy BirdCopywriter: Leo Bellis-Jones, JoshuaNorburyArt Director: Leo Bellis-Jones, JoshuaNorburyPhotography: Mark Wesley

Watch the videoDON'T RAISE MONEY, MAKE MONEY

http://www.welovead.com/en/works/details/a6awnswxj

http://www.welovead.com/en/brand/details/f20zgux

http://www.welovead.com/en/agency/details/b1dCgpv

http://www.welovead.com/en/creatives/details/c01wmsuz

http://www.welovead.com/en/creatives/details/958wfttye

http://www.welovead.com/en/creatives/details/e9fwfttyf

http://www.welovead.com/en/creatives/details/958wfttye

http://www.welovead.com/en/creatives/details/e9fwfttyf

http://www.welovead.com/en/creatives/details/d38EgqvD

http://www.welovead.com/en/works/details/9c5wnqpEg

People shaped travel

Watch the videoHimalayas

Brand: McDonald'sAgency: DDB, Sydney

Industry: Catering industryMedia: Promotion & EventMarket: Australia

Executive Creative Director: Dylan HarrisonCreative Director: Cameron Hoelter, RichardMorganCopywriter: Guy LembergArt Director: Adam LedburyDirector: Scott Pickett

Watch the videoAUSTRALIA DAY

http://www.welovead.com/en/works/details/b84wnswxh

http://www.welovead.com/en/brand/details/b45welt

http://www.welovead.com/en/agency/details/993wimv

http://www.welovead.com/en/creatives/details/a4fwhoxB

http://www.welovead.com/en/creatives/details/169wemrD

http://www.welovead.com/en/creatives/details/23eDfqs

http://www.welovead.com/en/creatives/details/238wntvxj

http://www.welovead.com/en/creatives/details/d89DlrtC

http://www.welovead.com/en/creatives/details/d15CjrpD

http://www.welovead.com/en/works/details/3aewnntCe

http://www.welovead.com/en/works/details/f7ewnuuym