creative tourism & social media marketing_presentation university of girona

Creative Tourism | Girona, Spain | 10 May, 2017Elena Paschinger | Creativelena.com

I hear and I forgetI see and I remember

I do and I understand.

Paradigm Shift From Cultural to Creative Travel

Powerful stories of extraordinary people in incredible places around the globe.

“Hymn to Jordan” goes viral

2 million Jordan video views across different platforms

Queen Rania of Jordan shares the video with millions of her fans around the world

Campaign launch: Summer 2015

Key Social Media Success Principles

• Message: Which channel for which audience?

• Reach & Response: Encourage Interaction, include opinion leaders, engage with feedback

• Set targets & standards for measuring success

• Think Business, Long-Term & Innovation!

• #EuropeTour @EuropeTourTips

• Win-Win-Situation

VisitChurches.org.uk | #Champing

GNTB | #Luther2017

First AustrianScything School

Publisher: Full Flight PressAvailable in print & as an eBookTheTravelersHandbooks.com

SantaFeCreativeTourism.org

#CreativeTravel #inCostaBrava

Enjoy yourfirst time(s).

#CreativElenaRTW#CreativeTravel#Inspire.

Thank you for yourattention!

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