creativity & mkng · 1 creativity & marketing creativity & mkng welcome to creativity...

Creativity & Marketingwww.marketingPlanNOW.com1

Creativity& Mkng

Welcome to Creativity TestPresentation 1 out of 7

Danny AbramovichMarketing Plan Specialistwww.marketingPlanNOW.com

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Creativity& Mkng

What do the letters in black represent?A strong correlation between (the words):

Creativity & Marketing

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Presentation Structure

1. Welcome to Creativity test2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations

◄

2presentations

2presentations

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1. The welcome to Creativity test

True False Questionsa) Children are more creative!b) Some adults are more

creative than other adults!c) Although it’s rare, one can

switch on his/ her creativity!

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1. The welcome to Creativity test

Answers

a) False!

b) False!

c) False!

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Is thisCreative?

Obviously because it is art!

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1. The welcome to Creativity test

Is this art?

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1. The welcome to Creativity test

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1. The welcome to Creativity testIs this“Cre8ivity”?

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1. The welcome to Creativity test

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1. The welcome to Creativity test

Is this“Cre8ive”?

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1. The welcome to Creativity test

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“Cre8ivity”?

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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1. The welcome to Creativity test

Samba School Brazil

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1. The welcome to Creativity test

are (all) artists

?

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Cre8ivity?

Alexandria

by Snohetta

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Prague

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Cre8ive?SongjiangH

otel, China, 400 room

s

www.atkinsdesign.com

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Rotating Skyscraper

Dubai

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1. The welcome to Creativity test

are architects

?

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1. The welcome to Creativity test

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1. The welcome to Creativity test

are chefs

?

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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1. The welcome to Creativity test

are hairdressers

?

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A

I

D

A

S

1925

Marketing communication often starts with attracting

Attention, the attention of the targeted audiences!This can be done mainly by cre8ing unexpected solutions!

AttentionInterestDesireActionSatisfaction

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1. The welcome to Creativity testIs this

“Cre8ivity”?

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“Cre8ivity?”

If you really want to touch someone, send them a letter.

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1. The welcome to Creativity test

Wordless…

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1. The welcome to Creativity test

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2 B continued…

The welcome toCreativity test

Which brand is responsible 4such a cre8ive solution?

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Cre8ive?

The welcome toCreativity test

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The welcome toCreativity test

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The more you drink, the slower you react. Please drive responsibly. GUINNESS

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1. The welcome to Creativity test

Is this “Cre8ivity”?

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Cre8ive?

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Cre8ive?

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The Fitness First The Ladies Club Amsterdam

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Cre8ivity?

Paris

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1. The welcome to Creativity test

are MarCom people

?

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1. The welcome to Creativity test

you can see this image in motion Creativity8-annexa ppt file

Is thisCre8i

vity?

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1. The welcome to Creativity test

you can see this image in motion Creativity8-annexa ppt file

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1. The welcome to Creativity testIs this

“Cr8v?

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1. The welcome to Creativity test

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1. The welcome to Creativity test

are product designers

?

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1. The welcome to Creativity test

are YOU

?How many forms can you create out of many ?

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1. The welcome to Creativity test

are YOU

?

How many forms can you create out of many bills?

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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BAGvetising

Welcome toCreativity!

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BAGvetising

Welcome toCreativity!

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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1. The welcome to Creativity test

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Presentation Structure

1. Welcome to Creativity test ü2. Creativity - Vocab & theory3. Human Brain, introduction4. Proving Mind limitations5. Overcoming Mind limitations2

presentations

2presentations

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Creativity& Mkng

Welcome to Creativity TestPresentation 1 out of 7 is over!

Danny AbramovichMarketing Plan Specialist

End of chapterLast slide

Marketing & Cre8iVT

Chapter 2