creativity = growth - insight innovationinsightinnovation.org/images/2018/02/eu/lisa.pdf · thank...
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Creativity = Growth
Naïve intelligence
Outsider Perspective
160 countries
A crowd of 385.000
Anna
Mike
Brief
Contest
160 countries Ideation
Crowd
Expert
Transformation
Marginality
Fresh
Fast
Effective
Design
Inspiration
Inspiration
Future
Input
Output
Disruptive
Eye-Catching
Water flow
Appearance
65 creators
27 countries
Different designs and materials
Better ideas
20 designs for screening
5 validated pearls
Thank you.
L i s a O h l i n
L i s a . O h l i n @ e ye k a . n e t
+ 4 4 7 8 9 1 7 3 6 2 8 5
K a r e n S e a r s
K a r e n . S e a r s @ u n i l e v e r . c o m
+ 4 4 7 5 8 4 3 1 2 1 9 9
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