crisis communications: inside the red zone

Putting Northland first Inside the red zone | crisis communications

Inside thered zoneChristchurch earthquake crisis communications

Putting Northland first Inside the red zone | crisis communications

12.51pmTuesday 22 February 2011

Putting Northland first Inside the red zone | crisis communications

Public InformationManager

NATIONAL CONTROLLER

Public InformationManager 2IC

Web Manager

Stake-holder

Relations (internal)

Stake-holder

Relations (external)

Media Manager

Intl Media Liaison

(3)

Media briefing / VIPs

(2)

Media phone

(2)

Research(1)

Writers (2)

Research(2)

Media monitor

(1)

Online Content

publisher & social media(3-4)

Community Relations Manager

Call Centre

Manager

Marketing Manager

Graphic Design

(2)

Mayor Press Secretary

All of Govt Communication

Secretary (emails)

Customer Service Officers

(30)Market/Comms

(2)

CmmntyAdvisors

(4)

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Crisis communications

Putting Northland first Inside the red zone | crisis communications

TV, print, radio media

//flickr.com/logangorilla

Putting Northland first Inside the red zone | crisis communications

factsheets & adverts

Putting Northland first Inside the red zone | crisis communications

EQ help? Call Govt Hotline 0800779997. Water/place to stay? 0800435700 or go to Burnside HS, Pioneer Stad, Rangiora Bapt Ch. Home repairs? EQC 0800326243

text alert all networks

Putting Northland first Inside the red zone | crisis communications

community briefings

//www.stuff.co.nz/carysmonteath

Putting Northland first Inside the red zone | crisis communications

water tanker posters //www.stuff.co.nz

Putting Northland first Inside the red zone | crisis communications

maildrops & visits

//www.flickr.com/redcross//www.thepress.co.nz

Putting Northland first Inside the red zone | crisis communications

how things were done

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

rise of social media

Putting Northland first Inside the red zone | crisis communications

Twitter is #1

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

release tips and facts

Putting Northland first Inside the red zone | crisis communications

respond to queries

Putting Northland first Inside the red zone | crisis communications

gave us feedback

Whoever is managing the @ChristchurchCCaccount is showing how communication with users and announcements should be done. #chch #eqnz

@ChristchurchCCnew speed record! 90seconds. :) #eqnz

Putting Northland first Inside the red zone | crisis communications

kept it relevant

Putting Northland first Inside the red zone | crisis communications

thank those that help

Putting Northland first Inside the red zone | crisis communications

alert us to problems

@ChristchurchCCextremely nasty pot hole on Hills Rd, right lane into Shirley Rd, any chance of fixing before car gets stuck? Thx

//www.stuff.co.nz

Putting Northland first Inside the red zone | crisis communications

track event hashtags

Putting Northland first Inside the red zone | crisis communications

“So is this stuffjust being a twit?”

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Facebook frenzy

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

tuning to YouTube

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

Putting Northland first Inside the red zone | crisis communications

social media monitoring

news sites

Twitterblogs

TradeMecommunity

YouTube Facebookfeedback

forms

topic trends & emerging issues

planning & intelligence

Putting Northland first Inside the red zone | crisis communications

what did we

Putting Northland first Inside the red zone | crisis communications

Lesson #1:Keep everyone informed, regularly

Putting Northland first Inside the red zone | crisis communications

Lesson #2:Have dedicated admin support

Putting Northland first Inside the red zone | crisis communications

Lesson #3:Keep social media outside approvals

Putting Northland first Inside the red zone | crisis communications

Lesson #4:Monitor, monitor, respond, monitor

Putting Northland first Inside the red zone | crisis communications

Lesson #5:Avoid spam

Shakey town Christchurch I think you could do with some McDonald’s #eqnz

Putting Northland first Inside the red zone | crisis communications

Lesson #6:Focus your social media channels

Putting Northland first Inside the red zone | crisis communications

Lesson #7:The USB stick is your friend

Putting Northland first Inside the red zone | crisis communications

Lesson #8:Use something old & something new

Putting Northland first Inside the red zone | crisis communications

Lesson #9:Have some fun to get you through

Putting Northland first Inside the red zone | crisis communications

sums it up nicely

Putting Northland first Inside the red zone | crisis communications

thank you NSW.

Putting Northland first Inside the red zone | crisis communications

Jason DawsonGeneral Manager – Community Relations

+64 9 470 1232

jasond@nrc.govt.nz

www.nrc.govt.nz

Thanks.