crisis communications: inside the red zone
DESCRIPTION
Crisis communications case study from inside the red zone: Christchurch earthquake February 2011. Topics include communications and online tools used.TRANSCRIPT
Putting Northland first Inside the red zone | crisis communications
Inside thered zoneChristchurch earthquake crisis communications
Putting Northland first Inside the red zone | crisis communications
12.51pmTuesday 22 February 2011
Putting Northland first Inside the red zone | crisis communications
Public InformationManager
NATIONAL CONTROLLER
Public InformationManager 2IC
Web Manager
Stake-holder
Relations (internal)
Stake-holder
Relations (external)
Media Manager
Intl Media Liaison
(3)
Media briefing / VIPs
(2)
Media phone
(2)
Research(1)
Writers (2)
Research(2)
Media monitor
(1)
Online Content
publisher & social media(3-4)
Community Relations Manager
Call Centre
Manager
Marketing Manager
Graphic Design
(2)
Mayor Press Secretary
All of Govt Communication
Secretary (emails)
Customer Service Officers
(30)Market/Comms
(2)
CmmntyAdvisors
(4)
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Crisis communications
Putting Northland first Inside the red zone | crisis communications
TV, print, radio media
//flickr.com/logangorilla
Putting Northland first Inside the red zone | crisis communications
factsheets & adverts
Putting Northland first Inside the red zone | crisis communications
EQ help? Call Govt Hotline 0800779997. Water/place to stay? 0800435700 or go to Burnside HS, Pioneer Stad, Rangiora Bapt Ch. Home repairs? EQC 0800326243
text alert all networks
Putting Northland first Inside the red zone | crisis communications
community briefings
//www.stuff.co.nz/carysmonteath
Putting Northland first Inside the red zone | crisis communications
water tanker posters //www.stuff.co.nz
Putting Northland first Inside the red zone | crisis communications
maildrops & visits
//www.flickr.com/redcross//www.thepress.co.nz
Putting Northland first Inside the red zone | crisis communications
how things were done
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
rise of social media
Putting Northland first Inside the red zone | crisis communications
Twitter is #1
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
release tips and facts
Putting Northland first Inside the red zone | crisis communications
respond to queries
Putting Northland first Inside the red zone | crisis communications
gave us feedback
Whoever is managing the @ChristchurchCCaccount is showing how communication with users and announcements should be done. #chch #eqnz
@ChristchurchCCnew speed record! 90seconds. :) #eqnz
Putting Northland first Inside the red zone | crisis communications
kept it relevant
Putting Northland first Inside the red zone | crisis communications
thank those that help
Putting Northland first Inside the red zone | crisis communications
alert us to problems
@ChristchurchCCextremely nasty pot hole on Hills Rd, right lane into Shirley Rd, any chance of fixing before car gets stuck? Thx
//www.stuff.co.nz
Putting Northland first Inside the red zone | crisis communications
track event hashtags
Putting Northland first Inside the red zone | crisis communications
“So is this stuffjust being a twit?”
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Facebook frenzy
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
tuning to YouTube
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
Putting Northland first Inside the red zone | crisis communications
social media monitoring
news sites
Twitterblogs
TradeMecommunity
YouTube Facebookfeedback
forms
topic trends & emerging issues
planning & intelligence
Putting Northland first Inside the red zone | crisis communications
what did we
Putting Northland first Inside the red zone | crisis communications
Lesson #1:Keep everyone informed, regularly
Putting Northland first Inside the red zone | crisis communications
Lesson #2:Have dedicated admin support
Putting Northland first Inside the red zone | crisis communications
Lesson #3:Keep social media outside approvals
Putting Northland first Inside the red zone | crisis communications
Lesson #4:Monitor, monitor, respond, monitor
Putting Northland first Inside the red zone | crisis communications
Lesson #5:Avoid spam
Shakey town Christchurch I think you could do with some McDonald’s #eqnz
Putting Northland first Inside the red zone | crisis communications
Lesson #6:Focus your social media channels
Putting Northland first Inside the red zone | crisis communications
Lesson #7:The USB stick is your friend
Putting Northland first Inside the red zone | crisis communications
Lesson #8:Use something old & something new
Putting Northland first Inside the red zone | crisis communications
Lesson #9:Have some fun to get you through
Putting Northland first Inside the red zone | crisis communications
sums it up nicely
Putting Northland first Inside the red zone | crisis communications
thank you NSW.
Putting Northland first Inside the red zone | crisis communications
Jason DawsonGeneral Manager – Community Relations
+64 9 470 1232
www.nrc.govt.nz
Thanks.