crisis social media
Post on 01-Nov-2014
318 Views
Preview:
DESCRIPTION
TRANSCRIPT
Using Social MediaDuring a PR Crisis
Stop the Presses Presentation
Stop the Presses Presentation
PlanningWebsitesFacebook
TwitterBlogs
Canadians surf the web, watch YouTube, consult Wikipedia more than any other users -
Yahoo! News
Stop the Presses Presentation
What is your Communication
Plan?
Traditional Approach
How easy is it to reach your customers?
Do you have a list of who buys what?
Stop the Presses Presentation
Be Available – don’t hide
Answer all media enquiries promptly
Stop the Presses Presentation
Using your website is the first choice.
Do you have the ability to make quick updates?
Stop the Presses Presentation
FacebookUpdates are quick and easy
Gets high search engine results
Allows customers to comment or ask questions
Stop the Presses Presentation
Short, 140 character updates
Quick to set upUsed by MediaGreat for developing stories
Plan Ahead
Stop the Presses Presentation
Set up online tools so they are ready
Ask or Answer Customer Questions
Improve visibility for your company
Post after-Crisis events
Blogs-blend of the term web/log
Stop the Presses Presentation
Stop the Presses Presentation
3 Questions:
How do we get the message out to the targeted people that have to take action to remove the recalled product or other
actions as quickly as possible?
Stop the Presses Presentation
How do we track the responses from our targeted people (for example, store
managers), including not only acknowledgement of the response but
compliance to the directions?
Stop the Presses Presentation
How do we maintain an on-going emergency dialogue (outstanding
issues, new information) that doesn't get lost in the day-to-day volumes of
email and voicemail?
Powerful Application:Google Alerts
Stop the Presses Presentation
-set daily or weekly notifications-search for company or product names-search for competition
Stop the Presses Presentation
Jay Conrad Levinson
Guerrilla Social Media Marketing
20 Types of ROI
Stop the Presses Presentation
ReputationRisk ReductionClient RetentionEfficiencyBusiness IntelligenceDifferentiationBrand AssociationPR and ExposureImmediate RevenueLong-Term RevenueSupplier Capacity
BuildingPerception ShiftingBetter RecruitsInnovationClient EducationStaff Capacity BuildingNetwork GrowthOpportunity CreationJob SatisfactionTrust Building
Chain of CommandContent
Communication Tools
Stop the Presses Presentation
Whenever Possible
use Pictures
What are some possible PR crisis
situations?
Making Positive Changes
Social Media In A CrisisThank you
Stop the Presses Presentation
top related