cross media convergence in frozen and the inbetweeners movie
Post on 16-Jul-2015
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Cross-media convergence in Frozen and The Inbetweeners
Movie
Chloe Jenkins
What is cross media- media convergence?
o Describes the way in which industries produce and distribute texts across several media.
What is above the line? (ATL)
o Above the line is communication to appeal to mass audiences
What is below the line? (BTL)
o Below the line is communication to appeal to niche audiences
Disney’s Frozen Interactive Website
http://frozen.disney.com/
Includes videos, games, gallery, sing-a-long and store/products – exclusive trailers
The Inbetweeners
Golden Wonder: The Nations Noodles
• The cast spoke to a presenter on Absolute Radio. So absolute radio listeners would go and see the film. Also the podcast is available to download on iTunes.
Podcast
Official Merchandise from the movie
• http://www.themerchandisingshop.co.uk/shop/shop/product_list.php?shopid=466
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