cross-retailer promotion platform the first performance ... · of promotions do not break even 4...

Segment of One

The first performance-based and cross-retailer promotion platform

1

So1 is the first promotion platform which enables

retailers and brands to target individual consumers

cross-retailer in real-time and with a performance

based monetization model.

Think Google Adwords for retail.

2

$500Billion $170

Billion

Price promotion spending in FMCG

Largely technology free and paper based. Compare to:

Digital ad spending

Highly crowded market with state-of-the-art solutions

3

The FMCG price promotion market is huge and growing significantly at CAGR 10%

✘ targets mostly wrong consumers✘ highly inefficient✘ uncontrollable results

One of the largest markets worldwide is broken by design

Profitable BudgetsConsumer buys because of promotion

Wasted BudgetsConsumer would have bought anyway2/3

59%of promotions do

not break even

4Source: NIelsen Corp., 2015

1/3

So1 builds its superior performance on top of its unique artificial intelligence solution for promotions

5

Realtime line-item data and loyalty card integration

So1 Engineartificial intelligence creating

optimal individual promotions

KIOSKMOBILE

Channel agnostic targeting - mobile, kiosk, checkout, email

DATA Promotions

6

We use newly introduced or existing loyalty cards to collect finest granularity data in real-time

ExtraKarte BUDNI Karte MehrSparKarte Penny Sparkarte EDEKA Minden DeutschlandCard

7

...and reaches consumers via different channels

So1 promotion with 3fold higher revenue leverage vs. couponing

8

Revenue leverage per 1€ investment

1.06

1.72

2.28

-0.50

3.04

1.04

2,43

-0.07

2.58

2.95

0.64

3.34

1.08

0.67

1.39

0.53

0.95 1.01

0.39

Leaflet Promotion So1 PromotionCouponing

1.28

4.12

ColaLiqueur Energy Drink Frozen DessertFrozen Pizza Biscuit Ice Cream

Real-time results and success metrics for the campaign.

Modify and optimize a live campaign on the go.

BRAND DASHBOARD

First time in the FMCG industry:Real-time start and tracking of campaigns

9

Never-seen-before analytics and tracking for brand campaigns.

Raimund BauCEO

+49 30 208987-202bau@so1.net

So1 GmbHOderberger Straße 44D-10435 Berlin