crowdfunding concepts for slow food international

CrowdfundingSlow Food, Italy 2013

Sunday, December 15, 13

Anatomy of a successful crowdfunding campaignsmart small giving

Why do successful campaigns work?

Concept & ValuesPracticalEgalitarianEffective

Publicity

Featured projects on various platforms lift visibility

Marketing Messaging

Share & Activate via social media

Timing/Planning-Holidays & special events-Testing and measuring the results of messages

Goals & Rewards

When to ask, what to ask for, who to ask, and what motivates them

Key countries and/or international: making sense across markets

Specific calls to action: rewards can be determined based on ease of distribution

Example ProjectsWho’s doing it well

indiegogocommunities, charities, films, music

KickstarterRewards and prizes

Site-basedDonations driven by key moments

Nike Better WorldManifesto + video + social = activation of a complex message

100 x 100How we’re doing, how to improve

Marketing