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IMPACT DELIVEREDC U S T O M E R L O O K B O O K
Foreword
The global higher education community continues to
transform and evolve as they face new, unforeseen
challenges. The impact they deliver extends beyond the
students they serve—their efforts undeniably elevate
society at large.
Institutions are focusing on strengthening alumni and
constituent communities, all while managing the pressures
of the COVID-19 pandemic, economic uncertainty, social
issues, and the accelerating pace of technology innovation.
We’ve seen some great examples from our customers
including podcasts, videos featuring faculty and research
staff, virtual town halls, stewardship videos, and other
digital gatherings. We have also seen countless examples in
the role institutions play at all levels supporting COVID-19
research and medical initiatives and health training.
We are proud to partner with so many customers around
the world and I am truly inspired by the amazing work they
do day in and day out. We're pleased to share some of the
stories and lessons from these resilient institutions.
Chris Krackeler, President and GM of Blackbaud Higher
Education Solutions
Table of Contents
BrownTogether Fundraising Campaign 4
Sacred Heart University Targeted Communications 16
Commit to Georgia Campaign 23
St. Joseph's College Giving Day 31
Building on the Momentum for BrownTogether and Its Vision
BrownTogether FUNDRAISING CAMPAIGN
S P O T L I G H T
Support for the campaign is advancing
Brown's strategic vision to help the nation and
the world meet 21st-century challenges and
to find solutions to our most pressing societal
and global problems.
• New research centers are accelerating the development of novel treatments and cures for cancer and Alzheimer’s disease.
• Newly recruited top scholars in economics, public health, environmental science, and other disciplines are focusing on solving the most pressing global problems.
• Enhanced financial aid has significantly reduced loan debt for students and their families.
• State-of-the-art facilities are elevating Brown’s leadership in the arts, athletics, and undergraduate education.
These are just some of the achievements made possible
through the support of more than 66,000 donors to the
BrownTogether campaign, which has now eclipsed the
$3 billion mark.
BROWN UNIVERSITY’S NEW ENGINEERING RESEARCH CENTER (ERC)
The new state-of-the-art Engineering Research Center is home to
specialized research facilities for nanoscale and biomedical engineering.
Launched in 2015, BrownTogether is the largest and most
ambitious comprehensive fundraising campaign in the
University’s history. Funds raised during the campaign are
advancing Brown’s strategic vision to help the nation and
the world meet 21st-century challenges through investments
in people, innovative research and education, campus
infrastructure, and the student experience.
A primary focus of BrownTogether has been strengthening
financial aid and advancing the University’s commitment
to meeting 100 percent of every undergraduate student’s
demonstrated need. In total, BrownTogether has generated
$347 million in financial aid funding. This includes funding
for The Brown Promise, an initiative that removes loans from
undergraduate financial aid packages and replaces them
with scholarships. Since its launch in 2018, more than 1,500
students have had loans removed from their financial
aid packages, and Brown has seen a 56 percent drop in the
number of students across all income levels incurring debt
to cover the costs of attending the University. The campaign
also saw the successful launch of Brown’s veterans' financial
aid initiative, which will enable the University to admit student
veterans through a need-blind process and offer full financial
support on a long-term basis.
B R O W N T O G E T H E R H A S G E N E R A T E D
$347 million in financial aid funding.
A significant outcome of the BrownTogether
campaign is the strong donor response to
endowed professorships. The campaign has
raised 110 professorships for disciplines across
the University, from the humanities and economics
to environmental science and computer science.
Endowed professorships make it possible for Brown
to recruit and retain top scholars and to deepen its
research strengths in areas where the University
is already a leader and well-positioned to make
pathbreaking discovery leading to new knowledge
and treatments for cancer, ALS, Alzheimer’s and
some of the world’s most devastating diseases.
Campaign support has helped the university to
nearly double the number of faculty hired
from groups historically underrepresented in
higher education.
01A $100 million gift—one of the largest in the University’s history—from Robert J.
and Nancy D. Carney to name the Carney Institute for Brain Science.
Other BrownTogether highlights that show the
campaign’s impact across the University include:
02Construction of a new state-of-the-art Engineering Research Center, home to
specialized research facilities for nanoscale and biomedical engineering.
03Creation of a new performing arts center, due to be completed in late 2022, that will be home to innovative, experimental, and
diverse art and performances.
04Opening of Sternlicht Commons and Brown University Health & Wellness
Center, an innovative holistic concept that melds a residential experience with health
and wellness services.
05Support for Brown Athletics and the
student athlete experience totaling $178 million, including funding for 25 endowed coaching positions and the expansion and
creation of state-of-the-art facilities.
06Record-breaking annual giving, with $324 million
raised for immediate use needs. These include a
student emergency support fund providing assistance
to students facing financial challenges during the
pandemic as they transitioned to remote learning;
and $2.7 million raised for The Inman Page Black
Alumni Council (IPC) BAF Scholarship, making a Brown
education more accessible to outstanding Black and
African American students.
Building on the momentum for BrownTogether and its
vision, and having reached its $3 billion target more
than a year ahead of schedule, the University will continue
raising funds for student scholarships and faculty research,
while establishing new goals and plans for a campaign
extension in the months to come.
Image caption goes here
Building on the momentum for BrownTogether and its vision, and having reached its $3 billion target more than a year ahead of schedule, the University will continue raising funds for student scholarships and faculty research while establishing new goals and plans for a campaign extension in the months to come.
Jeanne M. Pecha has over 15 years experience
in the non-profit realm and is currently the
Vice President for Advancement Services
and Development Support at Brown
University. In this role, Jeanne serves as the
chief operating officer for the Division of
Advancement. Her areas of responsibilities
include the oversight of the following
teams: talent management, advancement
information services, gift accounting, gift
compliance, data management, research
and prospect management, donor relations
and stewardship, special events and direct
marketing, budget, human resources and
facilities. Jeanne serves as the key liaison
between the division and Brown’s academic
leadership from an operations perspective.
Currently, she serves on Blackbaud’s
Executive Advisory Board and is a member
of their Higher Education Product Advisory
Group. Jeanne has presented at various CASE
and APRA conferences.
Jeanne M. Pecha, Vice President for
Advancement Services and Development
Support at Brown University
Focused on Raising Our National and International Profile SACRED HEART UNIVERSITY
TARGETED COMMUNICATIONS
S P O T L I G H T
The initiative facilitated two-way
communication between the University
and potential donors and built
lifetime relationships.
The Sacred Heart University advancement team helps the
University communicate effectively with its target audiences. We
facilitate two-way communication between the University and
potential donors and build lifetime relationships. This requires
dedicated and data-based coordination within the department.
The Sacred Heart University community implemented a new
initiative called SHU Shares that combats food insecurity on
campus and ensures students remain well-fed and focused on
their academic and professional goals. Through SHU Shares,
contactless donations can be made to students in need, who
may make confidential requests online. SHU Shares strives
toward inclusivity on our campus and helps to remove the
stigma associated with food insecurity. Established in 2021,
the program works to address long-term needs through a
community-based approach in collaboration with student
leadership, University staff, SHU Dining, alumni, and donors.
In addition, we created a COVID-19 response fund to support
families impacted by COVID-19 and shared the student stories
with the donors.
The relationships we build through regular and
targeted communication support the University’s
growth through contributions in support of new
buildings, new programs, student scholarships, and
more. For example, our endowment has increased
by 133% in the past 10 years, which allows us to
award more scholarships to our deserving students.
We have added more than 20 buildings since 2011—
beginning with the Linda McMahon Student Commons
and ending with the Martire Family Arena currently
under construction. This facility will be one of the
premiere ice facilities in collegiate hockey. In between
have been the Martire Center for the Liberal Arts, the
Center for Healthcare Education, WSHU Radio Station,
the Valentine Health & Recreation Center, Hamilton
Wellness Center, Hamilton Student Success Center,
seven new residence halls, JP’s Diner, the Atrium at
West Campus, St. Joseph Center (campus operations),
and more. We have also upgraded and modernized
existing facilities, including our sports venues.
E N D O W M E N T H A S I N C R E A S E D B Y
133% in the past 10 years.
In addition, we took over the defunct SHU Community Theatre
in downtown Fairfield where we are providing an array of
entertainment and educational programming for the SHU
community and our neighbors in the surrounding communities.
We have also assumed management of the Discovery Museum,
which is now called the Sacred Heart University Discovery
Science Center & Planetarium. The museum offers new and
updated exhibits, a more immersive planetarium, and state-
of-the-art facilities. Our intent is to provide STEM and STEAM-
focused exhibits and programming for neighborhood schools
while also providing teaching opportunities for students in
our College of Education.
With the help of the advancement team, Sacred Heart has
increased its acreage of the campus from 55 acres in
2010 to 311 acres today. We purchased Great River Golf
Club in Milford, CT; the former Jewish Home for the Elderly,
which is now Pioneer Village (residence and dining halls); and
the former world headquarters of General Electric, now our
West Campus in Fairfield, which is focused on programs in
business, technology, and engineering.
Finally, we support the University’s global outreach, which
includes campuses in Luxembourg and Dingle, Ireland,
(where we are building a campus after purchasing the former
Christian Brothers school that closed in 2007). The University
is focused on raising its national and international profile, and
advancement will play an important role in that effort.
As the Executive Director of
Advancement Initiatives, Carla Murphy
manages the operations of the
Advancement Office. Using her problem-
solving skills, she transforms how the end
users function, making data more reliable
and synchronized with the disparate
university data and improving operation
efficiencies. Prior to academics, her
experience was in business intelligence,
primarily using analytical software and
SQL to solve multi-dimensional business
analytical reporting needs.
Carla Murphy, Executive Director of
Advancement Initiatives
Empowering People for a Better Tomorrow COMMIT TO GEORGIA
CAMPAIGN
S P O T L I G H T
University of Georgia achieves record-
breaking fundraising growth and exceeds
its Commit to Georgia $1.2B campaign goal
ahead of schedule.
At the University of Georgia, we
like to say that Bulldogs believe in
tomorrow. For nearly 250 years, UGA
has been driven by its land- and sea-
grant mission to improve tomorrows
in Athens, throughout Georgia, and all
across the globe. As the birthplace of
public higher education in America,
our foundations built the belief that
empowering people leads to a better
tomorrow. Thus, Bulldogs believe in
tomorrow.
But that belief is more than just an
abstract notion. In UGA's Development
and Alumni Relations division, we
see it each and every day in Bulldogs
who give of themselves to advance
our mission. And in the last five years,
they have advanced our mission in
unprecedented fashion.
The Commit to Georgia Campaign publicly launched in
November 2016 with a goal of raising $1.2 billion by the end
of fiscal year 2020. Thanks to UGA's alumni and friends, we
surpassed the $1.2 billion mark 16 months ahead of schedule.
Over 175,000 donors from all 50 states and 62 countries gave a
total of $1.45 billion.
That giving funded over 900,000 square feet of new learning
and activity space and 94 new endowed faculty positions, but
the crown jewel of the campaign was the Georgia Commitment
Scholarship Program. Through this program, donors created 528
endowed, need-based scholarships—resulting in over
$80 million in new commitments to need-based aid—
that will remove financial barriers for talented Georgia
students forever.
Of course, the COVID-19 pandemic enveloped the globe
just as the campaign was closing, but even as the pandemic
loomed, Bulldogs continued to support important initiatives
at UGA.
01The number of Georgia Commitment
Scholarships available to students now exceeds 600 with over $90 million
committed to need-based aid through the program.
02The donor-supported Innovation Hub
opened in early 2021, providing a space for alumni startups to grow, industry partners to tap into UGA's talent pipeline, faculty to
commercialize their research, and more.
03Donors gave more than $4.5 million to
create the John H. “Johnny” Isakson Chair for Parkinson’s Research and Georgia Research
Alliance Eminent Scholar.
UGA was able to bring internationally renowned Parkinson’s
researcher Anumantha Kanthasamy from Iowa State
University to Athens as the first chairholder in fall 2021.
04Increasing support for diversity, equity, and
inclusion initiatives is a UGA priority and donors
have helped us make significant strides in this by
creating endowed scholarships targeting rural
students and making record donations to our
Black Alumni Scholarship Fund in FY21.
Greg Harmelink is Senior Director of
Advancement Services for the University
of Georgia's Division of Development
and Alumni Relations. The team he
leads develops and maintains the data
management tools that undergird the
work of UGA's fundraisers and alumni
relations teams. He graduated from the
UGA Terry College of Business in 1999 as
has worked for the university and the UGA
Foundation in a variety of positions since
he was enrolled as a student.
Greg Harmelink, Senior Director of
Advancement Services for the University
of Georgia's Division of Development and
Alumni Relations
“I am incredibly proud of the work this university has been able to accomplish, not the least
of which is the constant work of finding new and better ways to turn all that Bulldog belief
into real impact that changes lives. I'm reminded of another thing we like to say: "The issues
we face today are bigger than any one of us, but they are not bigger than all of us."
Directly Benefiting the Student Body and Our Surrounding Community
ST. JOSEPH'S COLLEGE GIVING DAY
S P O T L I G H T
The campaign represented the great
connection between the donors, the work being
done on campus, and how the institution is
delivering impact on campus in the community.
St. Joseph’s College hosted its third annual Giving Day
fundraising campaign in April, an initiative focused on student
scholarships, equipment for labs, and other projects directly
benefiting the student body and the surrounding community.
The Giving Day campaign is a 24-hour fundraiser celebrating
St. Joseph the Worker Day. The school was happy to see many
of the Giving Day projects connect to the Year of St. Joseph
and the long tradition of service at the college. SJC’s Giving
Day represented the great connection between the donors,
the work being done on campus, and how the institution is
delivering impact on campus in the community.
Projects included the purchase of microscopes for a
new biology lab at SJC Brooklyn. The new lab needed
to be equipped with high-quality microscopes to
ensure students have access to the best equipment for
instruction and research, and SJC's generous donors
were able to provide that.
Another project included practice IVs to create better
RNs at SJC Long Island. For many nursing students
and new nurses, being able to properly and confidently
start an IV is a vital and sometimes nerve-wracking skill.
Adding new IV practice training arms and supplies in the
Skills Lab will allow SJC nursing students to boost their
knowledge and skills, making them even more successful
when helping patients in their community. SJC fulfilled
its goal to give nursing students an opportunity to
expand their education and become more confident in
their skills.
For SJC's 2019 Giving Day, the college raised money to help its
club, the Green Team, raise money to purchase supplies to clean
up Patchogue River. This past weekend, more than 20 SJC Long
Island students and faculty participated in the annual effort to
collect waste as part of the annual Patchogue River Clean Up.
The event, hosted each year, resulted in the collection of 350
pounds of garbage from the community, with more than 100
volunteers participating. Volunteers cleaning the lake used a
canoe and paddles purchased with the help of donors who
supported the Green Team during the College’s inaugural
Giving Day in 2019. SJC is looking forward to what the 2022
Giving Day will bring!
Kelly Cortes is a higher education
professional with experience in
institutional advancement, alumni
relations, parent relations, student &
employee fundraising, and event planning.
She has been working as Manager of
Alumni Giving at St. Joseph's College NY
for eight happy years!
Kelly Cortes, Manager of Alumni Giving at St.
Joseph's College NY
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