customer stickiness
Post on 14-Jul-2015
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Customer Stickiness
the Coalesco way
20%Average
customers lost
each year 80%Up to
lost in some sectors
90%retention rate
80%retention rate
90%retention rate
80%retention rate
+20% x 7new customers/year
years
90%retention rate
80%retention rate
+20% x 7new customers/year
years
Sell then sell again
Frequent communications
calendar
Extraordinary
customer service
Product or service
integrity
A complaint is a gift
• Blog and social media
• Magic Moments
• Personal Touches
• Premiums and Gifts
• Questionnaires and Surveys
• Regular Reviews
Thank You
Linda Frier, Coalescolinda.frier@coalesco.co.uk
www.coalesco.co.uk
@LindaFrier
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