customize your data visualization using google analytics api

Customize your dashboards using Google Analytics API

26th August 2014

Introduction

Live Demo

Impress your Clients

Introduction

Live Demo

Impress your Clients

Neda & Chloé

eBusiness Consultants

Welcometo the worldof reporting

But with the technology…

… we do our reports in 30 seconds

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API in three words

Application Programming Interface

APISoftware 1 Software 2

REQUEST

DATA

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Use GAPI for reporting in Google Spreadsheet

GAPI Google Spreadsheet

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Introduction

Live Demo

Impress your Clients

Methodology

Install the Google Analytics add-on1.

Set-up a new report in Google Spreadsheet2.

Run the report after a specific period of time3.

Impress your clients4.

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Introduction

Live Demo

Impress your Clients

Gain time thanks to Google Analytics APIBefore API

Data

Mining(3 hours)

After API

Data

Mining(3 hours)

Report re-use(24 min.)

Report re-use(24 min.)

Report re-use(24 min.)

Report re-use(24 min.)

Report re-use(30 sec.)

Report re-use(30 sec.)

Report re-use(30 sec.)

Report re-use(30 sec.)

15Tim

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Tim

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Tim

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Tim

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…To provide qualitative insights

Time saved on reports allows to invest in

Data

Analysis

Report insights

& action points

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Advanced Options

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• Segmented dashboard at department level & adapted KPIs

• Aggregated dashboard with eCommerce data per local store

• SEO dashboard & reports on website crashes & 404 page trend

Key Learnings

1. Automation to save time

2. Google makes it easy

3. Gain efficiency & quality

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Congratulations!

Now you know how to turn on

the power of reporting.

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THANK YOU