dalda pakistan

PRESENTATION ON DALDA FOODS LTD.

Prepid by,Angela 5545 , Danish 5555& Faiza 5539MBA (2)

DALDA’S HISTORY

Dalda begins in early 1930’s

In 1999 Unilever acquired International Technology to evolve Dalda Banaspati to Dalda VTF

In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury Group

The company entered the pure-oil segment in early 2007

WHY ONLY DALDA?Dalda is positioned in the minds of target customers because

it is the only brand that is,

UNESCO recommended vitamins quantity World Best Quality Only Brand that offers VTF Only brand that is exported to European

Union Countries

VALUES

Integrity Fairness Trust Accountability People reaching their full potential

PRICE

PLACE

PRODUCT

PROMOTION

4 P’s

4 P’ S OF DALDA

MARKET OFFERINGSMajor Products Offered by Dalda foods are:

Banaspati Ghee Cooking Oil

MAJOR PRODUCTS

Dalda VTF Banaspati Dalda Cooking Oil Manpasand Banaspati Manpasand Cooking Oil Dalda Canola Oil Dalda Olive Oil Planta cooking Oil

DALDA VTF BANASPATI Only banaspati in Pakistan which is Virtually Trans-fats

Free (VTF) Ordinary banaspati brand contains up to 25% of these

harmful Trans-fats Amount of Trans-fats in this banaspati to less than 1%

DALDA COOKING OIL Dalda introduced cooking oil to the market.

100% cholesterol free and contains Vitamin A and D together with Vitamin E

It contains essential fatty acids, Omega 3 and 6

MANPASAND BANASPATI

Economical in use

Enriched with Vitamins A & D

ensure health and great taste

MANPASAND COOKING OIL Produced using the world’s best vegetable oils Produced using the world’s best vegetable oils Economical in use and cholesterol free Enriched with Vitamins A and D

DALDA CANOLA OIL

With vitamin Power

Extracted from fresh canola seeds

With additional nutrients with extra energy

Superior health & great taste

DALDA OLIVE OIL

Import & Packed From Spain

Using international technology

Extracted from pure & hand picked olives

100% cholesterol free

PLANTA COOKING OIL

Similar to desi ghee

Goodness of oil with taste of ghee

Blend of soyabean,canola &sunflower oil

Contain vitamin A & D

DALDA’S PRICE RANGES Price ranges in Premium A Segment

Price ranges in Premium B Segment

Price ranges in Mid Price A Segment

Price ranges in Mid Price B Segment

PLACING OF DALDADalda foods have their own distribution strategy.

They have divided the shopkeepers into five major categories

Wholesalers A B C D

PROMOTION(ADVERTISEMENT)

Dalda does its Marketing itself. They don’t have any

organization involved for marketing concerns. The advertisement is done by an advertisement organization “Makan Ericson”.

DALDA…PORTFOLIOOnly Dalda’s International Technology offers a

value added range to suit every consumer’s needs

Dalda Olive Oil Only Health Matters

Dalda Cooking Oil Only blend which preserves natural goodness

Planta Cooking Oil Where Taste is as important as Health

Dalda Canola Oil Only Canola oil that offers strength of vitamins to combat competitive

lifestyle

Dalda VTF Banaspati Only Banaspati that offers relief of being transfat free

DALDA…MAIN COMPETITORS

Habib Seasons Rafhan Soya Supreme Imported Premium Brands

DISTINCTIONS & CERTIFICATIONS

• Bureau Veritas Quality (BVQI) certification of: • ISO 9001-2000 for Quality • ISO 14001-2004 for Environment • ISO 22000-2005 for Food Safety • OHSAS 18001-1999 for Occupational Health and Safety

• HACCP certification for Hazard Analysis and Critical Control Points

DALDA ‘S SPECIAL CUSTOMER CAREDalda CookbookDalda Expert Mom AwardsDalda cooking kitDalda ka DastarkhwanDalda Advisory Service

COMMITMENT OF DALDA

Any queries???