dan davy-thorburn | creative partnerships manager

© 2010 MediaMind Technologies Inc. | All rights reserved

Dan Davy-Thorburn | Creative Partnerships Manager

Creative Innovations 2011

© 2010 MediaMind Technologies Inc. | All rights reserved

USE THE SPACE GRAB ATTENTION MAKE AN IMPACT ADD RELEVANCY

© 2010 MediaMind Technologies Inc. | All rights reserved

?make your ads

smarter

can youHow

USE THE SPACE!

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Agency: Bridge WorldWide

Advertiser: Pringles

Ad Format: Polite Banner

Country: UK

Are clicks really Dead???

• Strong use of calls to action to keep the user engaged

• Simple ad setup and concept, with great results.

• Used Custom Interactions to track the user journey and analyze post campaign.

“This ad requires 97 clicks before you click through. 20% of the

people who clicked, clicked all the way through”

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Agency: Oddfellows

Advertiser: Toyota

Ad Format: Polite Banner

Country: Australia

Smart Ads

• Bring the website content to the user on the page

• Eyeblaster supports up 10Mb of content per ad

• Utilize advanced features like Data Capture to generate sales leads for direct marketing.

“Measure engagement using Dwell Time – the average number of seconds

the user actively engaged with the ad “

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Tommy UK

• Advertiser: Universal Pictures

• Ad Format: Expandable Banner

• Country: UK

Shrek 3D

• Strong call to action

• Use video to entice the user to interact

• Additional features offered to the user after expansion

Engage the user with a strong call to action and then keep their attention

with additional content in the ad space

© 2010 MediaMind Technologies Inc. | All rights reserved

GRAB ATTENTION!

© 2008 Eyeblaster. All rights reserved

0%

10%

20%

30%

40%

50%

60%

70%

80%

5.1

30.4

18.4

51.8

4.6 4.55.9

37.5

23.6

45.7

5.6 5.1

10.8

68.0

44.3

71.3

7.4 8.1

% Lift gif/jpg

Rich Media

Video

Aided Brand Awareness

Online Ad Awareness

Message Association

Sponsorship Association

Brand Favorability

Purchase Intent

Source: Dynamic Logic MarketNorms Q1 2005

2xValue of Video

© 2010 MediaMind Technologies Inc. | All rights reserved

Creative Agency: Salt Design NZ

Advertiser: Orcon

Ad Format: Polite Banner

Country: Australia

Interactive Video

• Effective ad format for all industries

• Use Eyeblaster Video Components prebuilt with our tracking capabilities

• Custom shot video for online enhance's the user experience and increase's interaction

“Add interactivity and control to your videos to drive engagement

and generate longer user interactions”

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Ogilvy One Worldwide SG

• Advertiser: Sony

• Ad Format: Expandable Banner

• Country: Singapore

Video Extender

• Great for TVC's

• Used in the expandable banner format

• Easy implementation

• All Video Metrics tracked and can be downloaded from Eyeblaster Analytics

• Click to go fullscreen

“A new interactive video format that allows the user to see the video the

way they want to”

© 2010 MediaMind Technologies Inc. | All rights reserved

Make an IMPACT!

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Brando

• Advertiser: 02

• Ad Format: Homepage Takeover

• Country: Ireland

Homepage Takeover + Skin

• Use dynamic screen grabbing technology

• The takeover format can be combined with interactive and animated Flash, giving a seamless and immersive ad experience.

• Use external physics class' to break pages apart

A homepage takeover that alters the content from the live page to create a

immersive ad experience.

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: OnTwice Interactive

• Advertiser: Microsoft

• Ad Format: Homepage Takeover

• Country: Spain

Glider

• Use dynamic screen grabbing technology

• Move the page content away to reveal additional ad content

• MediaMind supports 10Mb worth of ad content to be served automatically or user initiated

A fully immersive, unique and interactive experience all from within

the same browser window

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: SOAP Creative

• Advertiser: Roadshow Films

• Ad Format: Expandable Banner

• Country: Australia

Sidekick

• Engage users in a new and unique way

• Built as a custom expandable banner unit

• Customizable page scroll

• Include mini-site content within the publisher page

The publisher page is just a scroll away – allows better user retention and

improves overall user experience and orientation around the ad space

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: SOAP

• Advertiser: Magnum

• Ad Format: Expandable Banner

• Country: Australia

Magnum Temptation

• Knock-Your-Socks-Off User Experience!

• Demand user interactions

• Associates brand with industry innovation

Immerse your brand in realistic 3D environments powered by the

Papervision 3D engine

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Feref UK

• Advertiser: Universal Pictures

• Ad Format: Polite Banner

• Country: Global

Youtube Channel Takeover

• MediaMind and Youtube integrated

• Run globally in 7 Markets

• MediaMind hosted

• MediaMind tracked all user interaction through our advanced reporting

Youtube provides an unmatched platform for dialogue with core

consumers and can help deliver the richest and most rewarding

experience for your visitors and subscribers

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: ThinkJam

• Advertiser: 20th Century Fox

• Ad Format: Expandable Banner

• Country: US

Avatar HTML5

• Enhance interaction with new types of interaction

• HTML5 for iPad only, Flash for web

• Utilize gesture controls

Hit the growing tablet market with a banner built to function on those

devices.

© 2010 MediaMind Technologies Inc. | All rights reserved

ADD RELVANCY!

© 2010 MediaMind Technologies Inc. | All rights reserved

Meant for othernon-interactive media

Creative Wear Out

Difficult to find mass relevancy

Mass-messaging is an out dated concept

© 2010 MediaMind Technologies Inc. | All rights reserved

Add Relevancy with Smart Versioning!

How can I boost ROI?Updating live ads without a re-traffic

Save time + money on less creative buildsIncrease relevancy with more targeted ads

Localise a global campaign

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Chemistry

• Advertiser: Emirates

• Ad Format: Polite Banner

• Country: UK

Smart Versioning

• Ads are easily integrated or built using Eyeblaster Workshop

• Ads are easily updated by anyone from the MediaMind platform

• All content from within your ad unit can be updated!

• Ensure the advertisers fonts remain intact regardless of the update

The CTR was almost double the standard banner benchmark CTR of

other ads in the Travel Vertical

© 2010 MediaMind Technologies Inc. | All rights reserved

• Creative Agency: Media Contacts ES

• Advertiser: Tourism Spain

• Ad Format: Polite Banner

• Country: Global

Smart Versioning

• Ads are easily integrated or built using Eyeblaster Workshop

• Ads are easily updated by anyone from the MediaMind platform

• All content from within your ad unit can be updated!

Using MediaMind’s Smart Versioning solution, Tourism Spain employed one master ad to create optimized versions

of the same ad in 28 markets and localized across 12 languages.

© 2010 MediaMind Technologies Inc. | All rights reserved

To see all these and more...

http://creativezone.mediamind.com

© 2010 MediaMind Technologies Inc. | All rights reserved

Idea Ready

Ready for…

Production Delivery

Innovation

© 2010 MediaMind Technologies Inc. | All rights reserved

http://creativezone.mediamind.com/blocks.aspx

© 2010 MediaMind Technologies Inc. | All rights reserved

Thank you