danish kadah

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DANISH KADAH

ROAD TO EXCELLENCE 

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 W HAT IS DANISH KADAH

Danish Kadah is an academic institute which is meant for Science coursesand English Language courses. The focus of the institute is on the quality of education and the improvement in student¶s past grades.

OWNERSHIP:

The institute is jointly owned by four partners; Ms. Sehrish khan, Mr. Qasim Ali, Mr.

Nafee Shahid, Mr. Asad Sajjad.

LOCATION:

The institute is located in the vicinity of Johar town and the building used for theinstitute is owned by one partner; Ms. Khan

Address: 25 J, Johar Town, Lahore

Phone #: 042-2435477

Email: info@danishkadah.comIntellectual property:

Our institute has a registered name µDanish kadah¶.

We also own an email address & Website; info@danishkadah.com, www.danishkadah.com .

REGISTERED LOGOs:

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 V ISION

 TO ACHIE  V E SUCCESS THROUGH

PRO V ISION OF QUALITY KNO W LEDGE 

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 MISSION STATE  MENT 

 TO PRO V IDE QUALITY EDUCATION THROUGH

BEST POSSIBLE  MEANS  W IT  MINI MAL 

 W AGES.

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 MANAGE  MENT TEA M

Managing Director - Sehrish khan

Director ² Qasim Ali

Director ² Nafee Shahid

Director ² Asad Sajjad

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 W ORKING  METHODOLOGY 

DUTIES AND RESPONSIBILITIES:

Ms Sehrish Khan; is going to look after the overall affairs of the business, she will also

look into the marketing aspects with the assistance of Mr. Asad.

Nafee Shahid; is going to deal with the financial aspect of the business, including the maintenanceof accounts, updating the day to day expense sheet of the business.

Qasim Ali; will be responsible for the general administration of the coaching centre. However Mr.

Ali will be assisted in the matters of discipline and student affairs by the whole team collectively.

MD

SEHRISH KHAN

DIRECTOR

NAFEE SHAHID

DIRECTOR

QASIM ALI

DIRECTOR

ASAD SAJJAD

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 SEG MENTATION

10660000

150,000

Population

population of Lahore

Population of Johar Town

1492400

20893

Market Segmentation

FSC population InLahore - 14%

FSC students in Johar Town - 1.4%

[Source: (http://wapedia.mobi/en/Johar_Town)] (http://www.interface.edu.pk/students/Aug-08/GCU-Admission-list.asp)

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 TARGET  MARKET 

19221

1672

Market Opportunity

Market captured byCompetitors -92%

Opportunity Market

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HO W   W ILL DANISH KADAH FULFIL 

 MARKET NEEDS?

Our differentiation is the quality of education, friendly atmosphere, stronglyfocused on the student¶s past grades andmonthly progress reports review with theparents.

In addition we have introduced practicalsession through available videos which will

enhance the interest of the studentstowards practical session which is usuallytaken for granted in other academies andcolleges

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 S W OT ANALYSIS - STRENGTHS

We are keeping our focus oncore subjects.

Special concession packages for 

deserving students. First mover¶s edge- activity

based activities.

Our team is our biggest strength.

We provide quality education ata very minimal cost.

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 S W OT ANALYSIS -  W EAKNESSES

Limited time and budget to marketthe company to the segmented

target population.  A large portion of the target market

that is unaware of ³Danish kadah´.

The possible inability to meet

demand due to the small size of thecompany.

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 S W OT ANALYSIS - OPPORTUNITIES

Quality education is not beingprovided in the 90% of the

operating institutes. Thiscreates an opportunity gap for us.

We can take as many creative

initiatives as possible. We willwork upon modernized form of instruction.

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 S W OT ANALYSIS - THREATS

 Any organization with the samebusiness plan and a bigger 

investment would come up as atough competition.

Direct competitors.

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COURSES OFFERED

BIOLOGY:

would be directed by Ms. Khan. Each lecture would

be 45 minutes long. . Once every week there would be

practical sessions in which videos based on students

curriculum would be shown at spot tests would be

conducted

PHYSICS

Physics would be instructed by Mr. Ali. He would also

use video clips, live practical demonstrations. Spot test and

monthly assessments would be also used as a tool of 

learning.

CHEMISTRY

Would be directed by Mr. Nafee. Students will be

asked to work through the concepts problems, and data.

MATHEMATICS

Mr. Ali: is going to instruct mathematics with the aid

of specially designed teaching methodology. Flow charts

and online manuals will be used for the students.

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PLACE  MENT OF DANISH KADAH

 A crucial decision while starting any new

business and institute is to correctly

identify the placement of our institute

³Darnish Kadah´.

Fortunately, the location of the institute

is Johar town which is well populated

and the ratio of students and other academies is higher.

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PRICING STRATEGY STRATEGY 

COMPETITIVE PRICING:

Competitive Pricing means when the services are being sold at lowest price

regarding all the competitors.

The success of competitive pricing strategy depends on achieving high volume

and low costs.

Value pricing:

It means that we have set our prices on the value we deliver to our target

market. For example, the idea of providing practical facility via available videos

and any other technology get success, we can change our prices.

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 MARKETING STRATEGY PRO MOTION:

Danish kadah has put in its maximum effortfor promotion. In its promotional campaignthe focusing elements are:

Creating Awareness about the reasons of launchingthe business

 Attracting the customers through price, quality anddifferentiation.

Promotion includes mainly three topics:advertisement, public relations, and salespromotions.

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CA MPAIGN:

High standards of provision of education

Discounts on referrals

Merit scholarships

 Advanced mode of instruction

Differentiated approach

CHANNEL OF AD V ERTIS MENT  Brochures

Flyers

Word of mouth Personal relation

Media

internet

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FINANCIALS

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PROJECTED INCO ME STATE  MENT 

Breakeven Analysis:

Fixed cost = 16900

Variable cost per unit= 730/64=12

Price per unit = 64000/64= 1000

Break even

16900/1000-12= 17 students

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PROJECTED INCO ME 

 STATE  MENT 

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PROJECTED INCO ME STATE  MENT 

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