dario dulic | westboro toyota | marketing and technology | dario@westborotoyota.com creating a...

Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

CREATING A DIVERSIFIEDDIGITAL MARKETING PORTFOLIO

DARIO DULIC

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

ACCENT?

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

Marketing Management IN vs OUTElements of diversified digital portfolioHow to identify vendors that best fit your organizationHow to Budget for todays digital landscapeLearn how to create highly targeted social media campaignsTalk about some trends and discuss web traffic

TODAY WE WILL COVER:

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

[INHOUSE]

[OUTSOURCE]

[HYBRID]

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

HOW TO STRUCTURE YOUR BUDGET?

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

PPC

AD STRUCTUREBUY YOUR NAME OR NOT? WHAT ARE VENDORS DOING?ACCOUNT OWNERSHIP- IPDISPLAY & REMARKETING STRUCTURE

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

SOCIAL MEDIA

HIGHLY TARGETEDFOCUS MORE $POWER EDITOR54%SEGMENT

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

SOCIAL MEDIA

TWITTER ADSZIP@1%

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

SOCIAL MEDIA

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

DO NOT FORGET EMAIL

SEGMENT ADSEMAIL AND TEXTCREATIVE SUBJECT

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

… none of this matters unless you have good foundation

RESPONSIVE WEBSITELANDING PAGESCALL TO ACTIONPHONE 800CALL JOURNEYSHORT FORMSNO HOMEPAGE LINKS

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

BLOG

WORDPRESS, TUMBLR, … LINKS (utm)BEST TO INTEGRATECONTENT VS CONTEXTRELEVANTOEM, LOCAL, ...

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

EXPERIMENT, MEASURE, ADJUST... REPEAT

EXPERIMENT, MEASURE, ADJUST... REPEAT

EXPERIMENT, MEASURE, ADJUST... REPEAT

EXPERIMENT, MEASURE, ADJUST... REPEAT EXPERIMENT, MEASURE, ADJUST... REPEAT EXPERIMENT, MEASURE, ADJUST... REPEAT EXPERIMENT, MEASURE, ADJUST... REPEAT

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

<? echo(KPI); ?>

Pages/Session, Bounce %, source/mediumCampaigns

# Leads - Sales and Service/Conversion# Phone Calls from distinct campaigns

Spend & Clicks per AdGroupCTRs

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

WHAT ELSE IS HAPPENING IN CYBERSPACE?

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

WHO TO WORK WITH?

ALL WE HAVE TALKED ABOUT HERE TODAY YOUNEED TO TO HEAR FROM VENDORS, AND MORE...

UNDERSTAND FULL CYCLE

COMPANY SIZESALES, TECH, PERFORMANCE MANAGER

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Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

Thank you for joining my session!

CONTACT INFO

Full Name: DARIO DULIC

Company: Westboro TOYOTA

Job Title: Marketing and Technology

Email: dario@westborotoyota.com

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