dario dulic | westboro toyota | marketing and technology | [email protected] creating a...
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
CREATING A DIVERSIFIEDDIGITAL MARKETING PORTFOLIO
DARIO DULIC
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
ACCENT?
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
Marketing Management IN vs OUTElements of diversified digital portfolioHow to identify vendors that best fit your organizationHow to Budget for todays digital landscapeLearn how to create highly targeted social media campaignsTalk about some trends and discuss web traffic
TODAY WE WILL COVER:
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
[INHOUSE]
[OUTSOURCE]
[HYBRID]
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
HOW TO STRUCTURE YOUR BUDGET?
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
PPC
AD STRUCTUREBUY YOUR NAME OR NOT? WHAT ARE VENDORS DOING?ACCOUNT OWNERSHIP- IPDISPLAY & REMARKETING STRUCTURE
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
SOCIAL MEDIA
HIGHLY TARGETEDFOCUS MORE $POWER EDITOR54%SEGMENT
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
SOCIAL MEDIA
TWITTER ADSZIP@1%
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
SOCIAL MEDIA
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
DO NOT FORGET EMAIL
SEGMENT ADSEMAIL AND TEXTCREATIVE SUBJECT
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
… none of this matters unless you have good foundation
RESPONSIVE WEBSITELANDING PAGESCALL TO ACTIONPHONE 800CALL JOURNEYSHORT FORMSNO HOMEPAGE LINKS
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
BLOG
WORDPRESS, TUMBLR, … LINKS (utm)BEST TO INTEGRATECONTENT VS CONTEXTRELEVANTOEM, LOCAL, ...
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
EXPERIMENT, MEASURE, ADJUST... REPEAT
EXPERIMENT, MEASURE, ADJUST... REPEAT
EXPERIMENT, MEASURE, ADJUST... REPEAT
EXPERIMENT, MEASURE, ADJUST... REPEAT EXPERIMENT, MEASURE, ADJUST... REPEAT EXPERIMENT, MEASURE, ADJUST... REPEAT EXPERIMENT, MEASURE, ADJUST... REPEAT
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
<? echo(KPI); ?>
Pages/Session, Bounce %, source/mediumCampaigns
# Leads - Sales and Service/Conversion# Phone Calls from distinct campaigns
Spend & Clicks per AdGroupCTRs
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
WHAT ELSE IS HAPPENING IN CYBERSPACE?
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
WHO TO WORK WITH?
ALL WE HAVE TALKED ABOUT HERE TODAY YOUNEED TO TO HEAR FROM VENDORS, AND MORE...
UNDERSTAND FULL CYCLE
COMPANY SIZESALES, TECH, PERFORMANCE MANAGER
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
Thank you for joining my session!
CONTACT INFO
Full Name: DARIO DULIC
Company: Westboro TOYOTA
Job Title: Marketing and Technology
Email: [email protected]
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