data appending strategies to supercharge your list and raise more money - bridge conference 2009 dc

Data Appending Strategies to Enhance Your List and

Raise More Money

Jocelyn Harmon and Catherine AlgeriTriplex Interactive

www.emailforimpact.com

Agenda: To turn you into a

The Problem:Your donors are different!

Your goal

Determine your donors’ true motivation for connectingto your cause.

Sans crystal ball…

You need data!

A true story…

Haven’t we seen these folks before?

The Solution

Append demographic data–Hunting licenses–Fishing licenses

Another true story…

The Problem:Their donors are different too!

The Solution

Append demographic data- Dog owner

Increase in response and gift!

What is a data append?

Adding a point of information to your existing house file.

Different Data Elements

• Lifestyle data – dog vs. cat owner, interest in travel, etc.

• Demographic data – age and wealth

• Marketing data – email, phone, social

Uses of Demographic Data Find prospects for Planned Giving

How?Append Age,

Wealth,Home Value,Presence of Children

Marketing/Fundraising Data

Phone, Email and Social Data Appends

Phone appends

What? Why?Convert new

activists into donors

Email Appends

What? Why?Engage in multi-

channel marketingMake your marketing

cost-effectiveSave the environmentBecause that is how

some of your donors want to communicate with you.

Story #3…

The opportunity

Save $ on their renewal campaign.

The Solution

Move it online!E-renewals became such a success

they catalyzed an investment in online fundraising.

We helped them find an additional 12,000 emails for existing members.

Social Data Appending

What? Why?Validate the need for a

social media programFind out where you

stakeholders “live” online.

Get in front of your donors’ friends.

One client increased their Facebook followers 500%.

*Think communications vs. fundraising.

Sell it to your boss!Drum roll please…

Data appending can help you:• Identify the best prospects for planned

giving and major gifts.• Communicate with donors via their

preferred channels of communication.• Find new donors, advocates and

members• Segment your campaigns.• Raise more $

Contact us!

Catherine AlgeriSenior Account Director, Triplex Interactive, Email: catherine.algeri@emailforimpact.comTwitter: @catherinealgeri202-973-5408

Jocelyn Harmon, Director of Business Development, Triplex InteractiveEmail: jocelyn.harmon@emailforimpact.comTwitter: @jocelynharmon202-973-5410