dave byron community services director pam renfro office manager joanne magley ci manager bernice...
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Dave ByronCommunity Services Director
Pam RenfroOffice Manager
Joanne MagleyCI Manager
Bernice WendlandInformation Desk
Jeff CrumbleyPhotographer
Tyler WehmeierWebmaster
Andrew CardonaVideographer
Michelle CoatsCI Specialist
Pat KuehnCI Specialist
Brian BellSr. Graphic Designer
Paul RadetskyGraphic Designer
Media relations Media relations Crisis communications Crisis communications
Public records requests Public records requests Websites Websites
Publications and graphic designPublications and graphic design
Public events Public events Multimedia Multimedia
Public information campaiPublic information campaignsgns
Marketing and advertising Marketing and advertising
Centralized source Centralized source
News releasesNews releases
Respond to requests Respond to requestsfor information for information
Associated Press styleAssociated Press style
Public meeting notices Public meeting notices
Upcoming programsUpcoming programs
Emergency information Emergency information
700 releases in 2012 700 releases in 2012
Hurricanes and tornadoesHurricanes and tornadoes
Floods and wildfires Floods and wildfires
DBIA emergencies DBIA emergencies
Staff on-call 24/7Staff on-call 24/7
EOC activated EOC activated if necessaryif necessary
PIOs from public agencies in PIOs from public agencies in Volusia and Flagler countiesVolusia and Flagler counties
Coordinate public information Coordinate public information by having a focused message by having a focused message
to avoid misinformationto avoid misinformation
Activated at EOC Activated at EOC during emergenciesduring emergencies
Staff provides Staff provides updated emergency updated emergency
informationinformation
Assists visitors Assists visitors
Daily news clips Daily news clips
Meeting calendar Meeting calendar
Answers webmail Answers webmail
All state, county and All state, county and municipal recordsmunicipal records
are open for personal are open for personal inspection and copying inspection and copying
by any person. by any person.
Individuals do not need Individuals do not need to provide name, address, to provide name, address, phone number, affiliation phone number, affiliation
or show a special purpose or show a special purpose or legitimate interest toor legitimate interest toaccess public records. access public records.
Community Information Community Information
processed 200 public processed 200 public
records requests records requests
in FY 2012. in FY 2012.
FlyDaytonaFirst.comFlyDaytonaFirst.com
MarineScienceCenter.comMarineScienceCenter.com
VolusiaHistory.com VolusiaHistory.com
DeBaryHall.comDeBaryHall.com
LyoniaPreserve.comLyoniaPreserve.com
Sports Volusia.comSports Volusia.com
Volusia.orgVolusia.org
Votran.orgVotran.org
OceanCenter.comOceanCenter.com
ECHOtourism.comECHOtourism.com
FloridaBusiness.orgFloridaBusiness.org
GreenVolusia.orgGreenVolusia.org
VolusiaSheriff.orgVolusiaSheriff.org
Volusia.org hadVolusia.org had6 million unique 6 million unique
visitors in FY 2012.visitors in FY 2012.
Webmaster handles Webmaster handles design and content.design and content.
Staff answers 500 Staff answers 500 webmails a month.webmails a month.
RedesignedRedesigned website website
Modern lookModern look
User-friendlyUser-friendly
Home pageHome pageincludes includes extensive extensive calendar calendar of events.of events.
Catalogs all Catalogs all
sporting events sporting events
in Volusia Countyin Volusia County
BrochuresBrochures
NewslettersNewsletters
AdvertisementsAdvertisements
InvitationsInvitations
Signs, postersSigns, posters
Community InformationCommunity Information
designed and produceddesigned and produced
208 printed materials208 printed materials
and 47 ads in and 47 ads in
in FY 2012. in FY 2012.
GroundbreakingsGroundbreakings
Ribbon cuttingsRibbon cuttings
DedicationsDedications
ProclamationsProclamations
Community Info Community Info prepared 116 prepared 116
proclamations in proclamations in FY 2012 to recognize FY 2012 to recognize individuals, groups individuals, groups
and events. and events.
Audio broadcasts Audio broadcasts and closed captioning of and closed captioning of County Council meetingsCounty Council meetings
Informational and Informational and promotional videospromotional videos
TV and radio TV and radio PSAsPSAs
Still photography Still photography
Weekly TV show about Weekly TV show about county government and county government and
services it providesservices it provides
Airs on WDSC-TV 15 Airs on WDSC-TV 15 at 5 p.m. Sunday and at 5 p.m. Sunday and
7:30 p.m. Monday7:30 p.m. Monday
View it on volusia.org! View it on volusia.org!
Weekly radio showWeekly radio show
WNDB 1150 AM at 8:30 a.m. TuesdayWNDB 1150 AM at 8:30 a.m. Tuesday
WKRO FM 93.1 and WVYB 103.3 FM WKRO FM 93.1 and WVYB 103.3 FM at 5 a.m. Sundayat 5 a.m. Sunday
WHOG 95.7 FMWHOG 95.7 FM at 6 a.m. Sundayat 6 a.m. Sunday
Rebroadcast on WSBB AM 1230Rebroadcast on WSBB AM 1230
RPIE – Research, RPIE – Research, planning,planning,
implementation implementation and evaluationand evaluation
Measurable objectives Measurable objectives
Research:Research:
In 2000, only 66% of county In 2000, only 66% of county residents responded. residents responded.
Lowest rates were in Pierson Lowest rates were in Pierson and Daytona Beach. and Daytona Beach.
Numbers are used to determine federal funding. Numbers are used to determine federal funding.
Planning:Planning:
Eye-catching graphics Eye-catching graphics
Simple call to action Simple call to action
Use locals as models Use locals as models
Target hard-to-reach groups (minorities, migrant Target hard-to-reach groups (minorities, migrant workers, low-income residents and renters) workers, low-income residents and renters)
Implementation:Implementation:
$75,000 budget $75,000 budget
Print, radio and TV adsPrint, radio and TV ads
Billboards, movie theaters, transit ads Billboards, movie theaters, transit ads
Speakers bureau, news releases, direct mailSpeakers bureau, news releases, direct mail
Signs in public buildingsSigns in public buildings
Evaluation:Evaluation:
7% increase in 7% increase in mail participation mail participation
Research:Research:
People are allowed to drive on portions People are allowed to drive on portions of Volusia County’s beaches.of Volusia County’s beaches.
Traffic-free zones and limited Traffic-free zones and limited off-beach parking are available.off-beach parking are available.
Two children were killed on Two children were killed on Volusia County beaches in 2010.Volusia County beaches in 2010.
Key messages:Key messages:
Drive safe. Play safe.Drive safe. Play safe.
Obey traffic regulations. Obey traffic regulations.
Take children by the hand. Take children by the hand.
Consider traffic-free zones. Consider traffic-free zones.
Implementation:Implementation:
Brochures at toll boothsBrochures at toll booths
Additional caution signsAdditional caution signs
News releasesNews releases
Website Website Radio Radio TV TV
Ocean Center Ocean Center Votran Votran DBIA DBIA DeBary Hall DeBary Hall
Marine Science Center Marine Science Center Lyonia Environmental Center Lyonia Environmental Center
Libraries Libraries
$80 million$80 million expansion expansion
in 2009.in 2009.
Marketing Marketing director hired director hired
in 2011.in 2011.
Marketing is focused on Marketing is focused on attracting conventions.attracting conventions.
Convention-goers fill hotel Convention-goers fill hotel rooms and visit businesses.rooms and visit businesses.
Target market: Target market: Meeting plannersMeeting planners
General awareness General awareness marketingmarketing
Inexpensive Inexpensive and convenient and convenient
public public transportationtransportation
Small marketing Small marketing budgetbudget
Target markets: Target markets: Tourists and Tourists and
localslocals
Small budgets: News releases, fliers, Small budgets: News releases, fliers, targeted ads, schools, word of mouth targeted ads, schools, word of mouth
News releasesNews releases
Website presence Website presence
Bimonthly
Feature stories
Photos
Public informationPublic information
Media relationsMedia relations
Disaster preparednessDisaster preparedness
Continue redesigning websitesContinue redesigning websites
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