david boardman - the newsroom - beyond integration

The newsroom – Beyond intergration

David BoardmanExecutive Editor and Senior Vice PresidentThe Seattle TimesUSA

The 21st Century newsroomHow one workplace is evolving

FIRST, THE BAD NEWS

Newspapers Under Siege

U.S. Newspaper Advertising Revenue

The Decline of Print Advertising

“Seattle … could become the first major U.S. city without a daily newspaper.”

-- Time magazine,Jan. 19, 2009

MEETING THE CHALLENGE

2012 West Coast newspaper circulation

1. Los Angeles Times2. Seattle Times3. Portland Oregonian4. San Diego Union-Tribune5. San Francisco Chronicle6. Sacramento Bee7. Orange County Register8. San Jose Mercury News

11

Seattle Times Circulation Revenue

2006 2007 2008 2009 2010 2011

Total Circ Revenue

In print and digital formats,The Seattle Times reaches

7 out of 10 adults in our primary market area.

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Today’s Mission Statement

“The fundamental mission of The Seattle Times is to serve this community through quality, independent journalism. We are committed to being the most read, most influential, most indispensible and most

trusted source of news and information in Washington state. We are our region’s

watchdog, its storyteller and its town square. We deliver useful, relevant information when, where and how our readers can best use it.”

Our Goals

• More unique, impactful reporting• True multi-platform newsroom, with better editing, design across platforms• More and better community engagement• Revenue growth• A fun, smart, energetic workplace

“News you can’t get anywhere else …when, where and how you want it.”

Our mantra

The Challenges Ahead

• Financial• Revenue• Changing consumer habits• Debt, pension

• Journalistic• Competition• News as commodity• Changing expectations, roles

The Challenges Ahead

• Labor relations• Restrictions to full integration

• Cultural• IT’s role• Technology as tool of journalism, not just delivery system

THE EVOLVING MODEL

News

Print Web

Typical newsroom structure

Our New Newsroom

The physical newsroom

Supported local

non-profits

Supported local

non-profits

One mission, many platforms

The 2010 Pulitzer Prizein Breaking News Reporting

The 2012 Pulitzer Prizein Investigative Reporting